Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Discussion Forum

samraat kakkar

Sports & Music 2 Replies

Sports & Music Why sports should use music as part of its branding? http://bit.ly/2mxsmd

Tagged: music, branding, sports

Started by samraat kakkar. Last reply by samraat kakkar Nov 3.

Mark Gleason

Hockey – Players, Parents & Coaches

C.H.A.M.P.S. Welcomes Hockey To Our Sports Family Find more photos like this on Sports Marketing 2.0

Started by Mark Gleason Oct 1.

ArLena Richardson The ePublicist

OTL: Twitter & Athletes

Greetings, The following a link to a video about Athletes and Twitter. Twitter and Athletes Courtesy: arlena.com Follow Me: @theepublicist

Started by ArLena Richardson The ePublicist Aug 15.

ArLena Richardson The ePublicist

What Does Your Twitter Avatar Say About You?

@theepublicist Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. He...

Started by ArLena Richardson The ePublicist Jul 29.

ArLena Richardson The ePublicist

Sports Business and Twitter 3 Replies

"According to PCMAG.com, Twitter has increased 1,382 percent last year based on research done in March. Most interestingly, the use of Twitter has played a enormous role inside sports. Players and ...

Started by ArLena Richardson The ePublicist. Last reply by ArLena Richardson The ePublicist Jul 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

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