Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Brian Gainor

The Top 5 Activation Ideas from the U.S. Open...

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html

Tags: activation, airlines, continental, corporate, heineken, lexus, nike, open, partner, promotion

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Terri Kelley

IMG Intercollegiate Athletics Forum in NY Dec. 10-11

IMG Intercollegiate Athletics Forum Anyone going?

Started by Terri Kelley Oct. 23, 2008.

Jason Falls

Collegiate Use of Social Media 1 Reply

Hey all. This question has two beneficiaries. First, a friend of mine is working on a dissertation about the use of social media in intercollegiate athletics. Second, I blog about social media and wo…

Tagged: media, social, athletics, college

Started by Jason Falls. Last reply by Terri Kelley Oct. 16, 2008.

J Harris

Building Strategic Partnerships 1 Reply

I just wanted to kick off a discussion in regards to helping each other build strategic partnerships around the country. I joined SM 2.0 for two purposes: network amongst my peers and build strategi…

Started by J Harris. Last reply by Allie Whelan Jun. 19, 2008.

Arlene Higginson

Hand Painted Digital Sports Art 1 Reply

I paint(digitally) Sports Art from photos...it's the latest & the coolest in Sports Design/Marketing....for more go to www.artbyarlene.com Since these paintings were painted digitally, they can b…

Started by Arlene Higginson. Last reply by Skip Mar. 11, 2008.

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

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