Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Opening Day: NBCOlympics.com 70M Pageviews

A few statistics from the Beijing Opener :

-- Best viewed non-US Olympic opening ceremony with a rating of 21.5/37
-- NBCOlympics.com had 70 million pageviews on Friday, that is nearly 10 times the 7 million pageviews on opening day of the Athens Games.
-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
-- NBCOlympics.com’s 4.2 million unique users show an increase of 496 percent over the unique users for the opening day of the Athens Games in 2004 (705,000).
-- Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the total for the entire Athens Games.

Source: PaidContent.org

Not surprisingly, more and more people are flocking to the internet to watch coverage of the Olympic Games. While there is plenty of television coverage and channel hopping on the HDTV can be fun, I really enjoy being able to access streams of my favorite olympic sports online.

NBCOlympics.com has developed an online application on which you can view live streams and highlights of all the events. It offers fans unprecedented flexibility in accessing their favorite events. I estimate that traffic to streaming content will continue to increase through out the games as we see the world warm to the benefits of online coverage.

I will be on NBCOlympics.com watching all the whitewater kayak coverage of the games (After work, of course!).





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Tags: Content, Future, Olympics, Online, Streaming, Video

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