How it works...
I recently had a post about how we are using text messaging to drive traffic to MyColts.net
. I promised that I would give a little more detail on how the promotion works.
Let's say we go to an autograph signing from 4 to 6 in Columbus, Indiana.
-Colts fans come to our event and see a promotional banner, flier, or speak to one of our staff members and are encouraged to text "COLTS" to a short number in order to register to win a prize.
-They receive two registration messages. Message 1 if from Geopepper.com
letting them know about geopepper registration and help tools. Message 2, from the Colts, says something like "Thank you for registering for today's MyColts.net prize drawing. The winner will be notified via txt msg at 5:45."
-The third message they will receive at 5:45 , "Thank you for joining the Colts today! Please visit the MyColts.net and join the Columbus group for another chance to win."
-The fourth message will only go to the randomly selected winner saying "Congratulations! You are today's MyColts.net winner. Show this txt at the MyColts booth to pick up your prize."