Re-thinking sports marketing now that fans are in charge
How our SMS promotion works...
How it works...
I recently had a post about how we are using text messaging to drive traffic to MyColts.net. I promised that I would give a little more detail on how the promotion works.
Let's say we go to an autograph signing from 4 to 6 in Columbus, Indiana.
-Colts fans come to our event and see a promotional banner, flier, or speak to one of our staff members and are encouraged to text "COLTS" to a short number in order to register to win a prize.
-They receive two registration messages. Message 1 if from Geopepper.com letting them know about geopepper registration and help tools. Message 2, from the Colts, says something like "Thank you for registering for today's MyColts.net prize drawing. The winner will be notified via txt msg at 5:45."
-The third message they will receive at 5:45 , "Thank you for joining the Colts today! Please visit the MyColts.net and join the Columbus group for another chance to win."
-The fourth message will only go to the randomly selected winner saying "Congratulations! You are today's MyColts.net winner. Show this txt at the MyColts booth to pick up your prize."
I recently had a post about how we are using text messaging to drive traffic to MyColts.net. I promised that I would give a little more detail on how the promotion works.
Let's say we go to an autograph signing from 4 to 6 in Columbus, Indiana.
-Colts fans come to our event and see a promotional banner, flier, or speak to one of our staff members and are encouraged to text "COLTS" to a short number in order to register to win a prize.
-They receive two registration messages. Message 1 if from Geopepper.com letting them know about geopepper registration and help tools. Message 2, from the Colts, says something like "Thank you for registering for today's MyColts.net prize drawing. The winner will be notified via txt msg at 5:45."
-The third message they will receive at 5:45 , "Thank you for joining the Colts today! Please visit the MyColts.net and join the Columbus group for another chance to win."
-The fourth message will only go to the randomly selected winner saying "Congratulations! You are today's MyColts.net winner. Show this txt at the MyColts booth to pick up your prize."
-
Comment by Jay Handler on July 3, 2008 at 4:48pm -
Great example. I'm wondering if you're getting any pushback from consumers using 4 messages in response to their opt-in...?
-
Comment by Chris Becker on July 3, 2008 at 7:19pm -
no, we didn't have any complaints about that at our first event. I have three more this week, we'll see how is goes.
Comment
Groups
-
Marketing & Sponsorship …
13 members
-
The UK Sports Network
13 members
-
Search and Social Market…
44 members
-
Tennis Open
14 members
-
Minor League Baseball
15 members
Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
You need to be a member of Sports Marketing 2.0 to add comments!
Join Sports Marketing 2.0