Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Kris

Kris's Blog (4)

SponsorPitch.com Launches Open Beta, Sponsorwise Founder Joins Team

http://www.pitchengine.com/sponsorpitchcom/sponsorpitchcom-launches-open-beta-sponsorship-vet-joins-team/12022/ Continue

Added by Kris on May 19, 2009 at 12:47pm — No Comments

Promotional Items/Premiums Companies

Does anyone have a referral for a premiums company that they've worked with/work for in the past? We're looking to create some branded "schwag" for an event we're holding in a few weeks. Thanks, Kris Continue

Added by Kris on February 6, 2009 at 10:06am — 2 Comments

SponsorPitch in Advertising Age

Ad Age did a feature on SponsorPitch yesterday. If interested, here's the link: http://adage.com/madisonandvine/article?article_id=133391 Continue

Added by Kris on December 19, 2008 at 7:54pm — No Comments

Economy, Innovation & Ideas

Molly Beal of the Wall Street Journal wrote a good article today entitled "Winning at all Costs" (http://online.wsj.com/article/SB122890850076094477.html?mod=googlenews_wsj), in which she discusses the ripple effect that dwindling sponsorship dollars may have on teams, leagues and venues. It's hard to escape the overall doom and gloom forecasts, no matter what your place is within the current macro-economic environment. Ask anyone trying to raise money or start a business right now! Along with t… Continue

Added by Kris on December 10, 2008 at 12:01pm — No Comments

Forum

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 2 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 10 hours ago.

federico smanio

sports sponsoring by a bank 3 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 2 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

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