Chris Becker's Blog (8)

A few statistics from the Beijing Opener :



-- Best viewed non-US Olympic opening ceremony with a rating of 21.5/37

-- NBCOlympics.com had 70 million pageviews on Friday, that is nearly 10 times the 7 million pageviews on opening day of the Athens Games.

-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).

-- NBCOlympics.com’s 4.2 million unique users… Continue

International users who live in countries that don't have Olympic television programming will now be able to access Olympic coverage on YouTube. According to an article from Paid Content, YouTube will broadcast up to 3 hours of Olympic coverage to countries in Asia, the Middle East, and Africa. The videos will carry advertisements,… Continue

The wonderful thing about this site is that it connects a verity of people with different experiences who all have one thing in common. We all share a common passion and commitment to sports marketing.



I am a recent college graduate who has had several different internship experiences within the sports marketing world. This includes time with backcountry.com, the Indianapolis Colts, and adidas.



With all the knowledge and experience of the members of this site, I was… Continue

According to a report by eMarketer, mobile social networking will soar to 802 million users by 2012, up from 82 million users in 2007. The increased traffic to mobile social networking sites is destined to change the way people, and specifically sports fans, interact.



A technology that is currently being tested by GeoPepper, a mobile social… Continue

Much of my time at the Colts is spent doing research on what other companies or organizations are doing to engage customers and fans using social networking. Facebook, with 36 million unique U.S. visitors and 115 world unique visitors, is a giant in the world of social networking. Our challenge is to figure out how drive traffic from Facebook to our… Continue

How it works...



I recently had a post about how we are using text messaging to drive traffic to MyColts.net. I promised that I would give a little more detail on how the promotion works.



Let's say we go to an autograph signing from 4 to 6 in Columbus, Indiana.



-Colts fans come to our event and see a promotional banner, flier, or speak to one of our staff members and are encouraged to text "COLTS" to a short… Continue

At the Indianapolis Colts, we are always trying new things to engage fans in ways that improve their experience with our team and our brand. We want the fans of the Indianapolis Colts to have the best experience the NFL has to offer. We were recently ranked the #1 franchise in all pro sports by ESPN Magazine.



Last year the Colts launched our own social networking site at… Continue

I just recently joined the Indianapolis Colts staff as the social media marketing intern. My first assignment has been to do research on pro sports teams and see what they are doing to engage their fan base through the use of social networking sites. I took a look at every one of the NFL, NBA, MLB, and NHL sites to see what functions they are offering their fans. Through this process I made some interesting observations about how sports teams manage their websites and how proactive their web… Continue