Re-thinking sports marketing now that fans are in charge

Pat Coyle's Blog (46)

NYC Sports event live today

Watch live streaming video from sportsnetworker at livestream.com

Continue

Added by Pat Coyle on December 7, 2009 at 2:40pm — No Comments

This is worth a look..

The Fan Economy: Becoming Fan Focused

… Continue

Added by Pat Coyle on October 1, 2009 at 9:25pm — 1 Comment

Live Tweets from Sponsor Symposium worth a read...

@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites Continue

Added by Pat Coyle on September 30, 2009 at 1:00pm — No Comments

MyColts.net lets social fans get closer to team

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personali… Continue

Added by Pat Coyle on September 25, 2009 at 12:04pm — No Comments

I'M SOMEBODY...thanks to Twitter

OK. So maybe I'm not a thought leader. But last week I wrote a blog post and tweeted a link to the post. A couple minutes later, I get an E mail from a Forbes.com , Tom Van Riper, who had been following me on Twitter. We spoke by phone...and yesterday he wrote a nice story about the ide… Continue

Added by Pat Coyle on August 12, 2009 at 11:25pm — 5 Comments

Why some Colts fans don't like Twitter

Now that NFL camps are open, we're encouraging members of the Colts Social Network, MyColts.net, to use Twitter to send updates. It's tough sledding so far. Interesting the see the resistance. It seems that whichever social media we're talking about, Facebook, MyColts, Twitter...until you have a real use for it, and try it, you really can't appreciate it and will resist.… Continue

Added by Pat Coyle on August 6, 2009 at 9:43am — No Comments

Will sports teams launch stores on Facebook?

I've been thinking lately...now that the world understands what Websites are, it might be time to forget the concept altogether. As long as we think in terms of "my Website" we might be missing a bigger opportunity...which we might call "Web Presence." Case in point... From NPR.org - In a first, but likely not last for Facebook, a retailer is setting up shop inside the popular social-networking site. … Continue

Added by Pat Coyle on August 5, 2009 at 8:47am — No Comments

Will sports teams make more money as newspapers die?

I just read the front page story of Sports Business Journal ("No news is bad news: decline in local coverage pushes sports to innovate"). Great article, but I want to point out something that I feel the article failed to emphasize: Teams don't need newspapers anymore!… Continue

Added by Pat Coyle on July 31, 2009 at 3:55pm — 1 Comment

ESPN.com/ Chicago: there goes the neighborhood!

ESPN.com could do to the newspaper's online sports section what Monster.com did to newspaper classifieds. Eek!

How will local sports media compete with ESPN? If you are a sports team, or a newspaper, TV or radio station with sports content online in the City of Chicag… Continue

Added by Pat Coyle on July 24, 2009 at 4:30pm — 4 Comments

Are sports sponsors looking for local and digital too?

Two articles crossed my desk yesterday which I think are important for sports marketers to read. First, an Ad Age article by Josh Benoff of Forrester Research in which he predicts digital advertising will grow from 12% of spending to 21% of spending over the next 5 years, even while overall ad budgets remain flat or down.

… Continue

Added by Pat Coyle on July 22, 2009 at 10:00am — 3 Comments

Phoenix Suns Seek Digital Sales Exec.

Digital Sales Executive The Phoenix Suns Marketing Partnerships department is currently recruiting for a full-time Digital Sales Executive to report to the Vice President, Marketing Partnerships. General Statement of Duties: The Digital Sales Executive (salary plus commission) will manage sellable inventory and generate revenue through all Suns and Mercury digital properties. Individual must have in-depth knowledge of digital landscape and ability to customize opportunities to meet Mark… Continue

Added by Pat Coyle on May 13, 2009 at 6:29pm — 3 Comments

Sports 2.0 Digest - May 1, 2009

Here's a list of recent news we're following a Sports 2.0 (Compiled by Patrick Stack) MLBAM Posts Strong Opening Numbers http://www.paidcontent.org/entry/419-mlb.com-by-the-numbers-subscription-sales-up-45-percent/ * MLBAM, subscription sales are up nearly 46 percent year-over-year to 400,000-plus for premium live game products MLB.TV and Gameday Audio. * With that increase, it’s not surprising that video delivery is up… Continue

Added by Pat Coyle on May 1, 2009 at 9:54am — No Comments

Sports fans like to play games together...online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together...

Just… Continue

Added by Pat Coyle on April 29, 2009 at 12:32pm — No Comments

NFL.COM grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com D… Continue

Added by Pat Coyle on April 28, 2009 at 3:30pm — No Comments

How sports teams are making money online

Team Digital Business Summits 2009 Coming to Midwest, West, Northeast Learn how NBA, NHL, NFL and MLB clubs are making money online...and how you can too I am excited to announce that we'll be holding Series of 1/2 day, regional conferences focused… Continue

Added by Pat Coyle on April 23, 2009 at 3:30pm — 1 Comment

ESPN launches "Blog Buzz"

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the c… Continue

Added by Pat Coyle on April 21, 2009 at 3:00pm — 1 Comment

Having fun in sports media

I got a chance to write a story this week for Sports Business Journal. Thought I'd share it here for those who don't subscribe: here it is Also, I did an interview with NY Sports Journalism. Here's the link. Would value your comments on either piece here. Continue

Added by Pat Coyle on April 14, 2009 at 6:02pm — 1 Comment

Join me in Barcelona?

I have been invited to MC the Sports Marketing & New Media Congress," in Barcelona in June Can't wait to meet some of the other speakers who include: # FC Barcelona - Media Business Deve… Continue

Added by Pat Coyle on March 29, 2009 at 10:30am — 4 Comments

Colts spark viral campaign to help Hoosiers

The Indianapolis Colts tomorrow launch a campaign called "Help a Hoosier," which is basically a viral campaign to spark random acts of kindness throughout the state. Check out the video (above) and learn more at Colts.com where you can post your experiences, and forward the message to friends. The program kicks off tomorrow with a canned food drive in downtown Indy, then expands throughout Indiana and runs throu… Continue

Added by Pat Coyle on March 19, 2009 at 11:01am — No Comments

Sharing content could help sports teams (and media) thrive

New York Five major newspapers in the northeast today announced an agreement to share editorial content. The papers will be able to access each other's articles, photos and graphics through a central hub that execs say will be fully functioning by May. The move is part of a trend among smaller papers in South Florida and Maine, as well as larger collaborative efforts on sports (Washin… Continue

Added by Pat Coyle on February 19, 2009 at 9:00am — 2 Comments

< Previous Post

Latest Blog Posts

Monthly Archives

2009

December (1)
October (1)
September (2)
August (3)
July (3)
May (2)
April (5)
March (2)
February (1)
January (3)

2008

December (3)
November (2)
October (3)
September (4)
August (3)
July (1)
June (1)
May (1)
March (1)
January (2)

Welcome to
Sports Marketing 2.0

Sign Up
or Sign In

Groups

Sport Management in th...

28 members
Sports Social Networks

171 members

Twitter Sports Connect

56 members
The European perspective

52 members

Marketing Software for...

27 members

View All

Forum

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

More…

Badges | Report an Issue | Privacy | Terms of Service