Re-thinking sports marketing now that fans are in charge
Nick Truelson's Blog (2)
Essendon FC Tweet Up Post Analysis
The Essendon Football Club (www.essendonfc.com.au) ran the first ever AFL Tweet Up event in Australia last weekend. We had 50 fans in attendance plus a panel of social media gurus to discuss how Twitter has changed the way the media and teams can engage with fans to make them feel more part of the match day experience. The Tweet Up included a couple of inner sanctum experiences such as meeting a current Essendon FC player and a former…
ContinueAdded by Nick Truelson on August 26, 2010 at 11:55pm — No Comments
This Is Essendon Aussie Rules Viral Video Launch
I work as The Fan Development Manager for The Essendon Football Club (www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010).
Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and… Continue
Added by Nick Truelson on November 25, 2009 at 12:58am — 2 Comments
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
