Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Robert Wills's Blog (46)

End of line for Carlos Zambrano in 2012

One of the most controversial star in Major League Baseball will finally call it quits in professional baseball in 2012. Chicago Cubs right handed pitcher Carlos Zambrano told the media 2012 will be his last season in MLB. Zambrano said once his contract ends in 2012 he will return to private life and focus his time with his family and leave professional baseball. He said playing in MLB had been a memorable journey for him but he just realize that in this time of career in his life he wants to… Continue

Added by Robert Wills on September 24, 2010 at 3:35pm — No Comments

Jets doing best to remedy big-hole in defense with injury to Pace

The New York Jets is fully focused on having a great 2010 National Football League season. To be competitive in the next NFL season the Jets are now doubling efforts to plug a hole in their defense with the recent injury suffered by reliable outside linebacker Calvin Pace. Dealing with Pace's injury and absence of star cornerback Darrelle Revis are two of the primary focus of Jets coach Rex Ryan nowadays as the new NFL season approaches.

It is believed that Pace will miss four to six weeks… Continue

Added by Robert Wills on September 18, 2010 at 11:30am — No Comments

Kovalchuk needs to show worth in NHL to compensate for $3 million penalty on Devils

The move of the National Hockey League to impose a $3 million penalty on the New Jersey Devils for violating the league's salary cap rule should motivate controversial left winger Ilya Kovalchuk to play even more in his career. The NHL management earlier made the tough decision to impose the huge monetary penalty after the Devils earlier signed Kovalchuk to a 17-year, $102 million contract in July that circumvented the league's salary cap. The NHL said the money should serve as deterrent to… Continue

Added by Robert Wills on September 17, 2010 at 3:03pm — No Comments

New York Yankees

The New York Yankees are a professional baseball team which has founded in the borough of the Bronx. New York Yankees are a member of Major League Baseball’s American League East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles, and moved to New York City in 1903, becoming known as the New York Highlanders before being officially renamed the "Yankees" in 1913.

The professional baseball team of New… Continue

Added by Robert Wills on September 15, 2010 at 1:51pm — No Comments

Celtics give new lease of life to trouble Delonte West

There is no doubt Delonte West is one of the most reliable point-guard in the National Basketball Association today. However, the off-the-court troubles of West made him lose his chance to be one of the best in the premier basketball league in the planet today. Recently, West was waived by the Minnesota Timberwolves and was suspended by the NBA to 10 games on weapons charges in the state of Maryland. With his latest off-the court trouble, the NBA career of west is put into jeopardy as some NBA… Continue

Added by Robert Wills on September 12, 2010 at 4:56pm — No Comments

France targets US after upset win over defending champion Spain 72-66

The French basketball team made the biggest upset in the opening of the World Basketball Championship in Turkey. France beat the defending champion Spain 72-66 in their game to create jolt among the participants in the World Basketball Championship. Despite missing some of its top players lead by San Antonio Spurs point-guard Tony Parker and Chicago Bulls rising power-forward Joachim Noah, France was still able to collectively work together to defeat the favored Spaniards. Unheralded forward… Continue

Added by Robert Wills on September 3, 2010 at 1:49am — No Comments

Merriman on board when Chargers face Chiefs in NFL opener

The San Diego Charger has reasons to feel confident when they face the Kansas City Chiefs in the opening of the 2010 National Football League season on September 13. This developed after the Chargers successfully signed to a one-year $3,269,000 deal, outside linebacker Shawne Merriman in the next NFL season.



The signing of Merriman is a great move on the part of the Chargers since he a feared NFL player who can offer stone-wall defence for the NFL franchise in the next season of the… Continue

Added by Robert Wills on August 28, 2010 at 11:47am — No Comments

Mailman think Lakers will repeat as champs in next NBA season

A former National Basketball Association (NBA) superstar power-forward believe the Los Angeles Lakers has it take to repeat as NBA champion in the season of the premier professional basketball league in the planet. Karl "Mailman" Malone, a former stalwart of the Utah Jazz believe the Lakers lead by its superstar guard Kobe "Black Mamba" Bryant and veteran coach Phil Jackson will achieve a rare three-peat or three straight championships in the NBA 2010-2011 season.



Malone said Bryant,… Continue

Added by Robert Wills on August 26, 2010 at 2:20pm — No Comments

Brady, Pats bond strong as ever as new NFL season nears

This is Time to celebrate for the global fans of New England Patriots around the world. There is no truth to reports that Patriots superstar quarterback Tom Brady relationship with the National Football League franchise is strained. Recently, Brady, the heart and soul of the Patriots was seen having dinner with Patriots owner Robert Kraft which put the rumor to rest. Brady and the Patriots are also at the moment hammering out a long-time deal that will make the NFL veteran quarterback a member… Continue

Added by Robert Wills on August 19, 2010 at 2:58pm — No Comments

Rangers gets boost in NHL campaign with signing of Frolov

The New York Rangers quest for a great year in the next season of the National Hockey League got a much needed boost. This developed after the NHL franchise successfully signed into a one-year deal worth $3 million former Los Angeles Kings superstar forward Alexander Frolov. A long-time member of the Kings Frolov decided to take a different direction in his career and sign with the Rangers who are in need of someone who can provide scoring for the team.



With the entry of the… Continue

Added by Robert Wills on August 19, 2010 at 1:37pm — No Comments

Ndamukong Suh ready to roll for Lions in 2010 NFL season

After serious negotiations, National Football League 2010 second draft picks Ndamukong Suh is now an official member of the Detroit Lions.

Suh has agreed to play for the Lions in the next NFL season and signed a five-year $60 million rookie contract. Lions coach Jim Schawartz is very happy with the decision of Suh to sign with the Lions since he had high hopes for the defensive tackle to perform well for the team in the forthcoming 2010 NFL season. With his decision to sign with the Lions,… Continue

Added by Robert Wills on August 14, 2010 at 9:25am — No Comments

Yanks get even stronger as MLB postseason nears

Here is a piece of bad news to the rest of the teams in Major League Baseball who wants to detrone the defending champion New York Yankees this year. As the MLB playoff nears, the Yankees is getting stronger as it prepares to defend their crown and gets the chance to repeat as champion in the ongoing season of the premier professional baseball league in the planet. The Yankees management recently acquired veteran pitcher Kerry Wood from the Cleveland Indians to boost their bullpen as the MLB… Continue

Added by Robert Wills on August 12, 2010 at 2:06pm — No Comments

Gates targets no less than Super Bowl crown in 5-year deal with Chargers

Pro Bowl tight end Antonio Gates is targeting a Super Bowl trophy in his decision to sign a five-year contract extension worth $36.175 million with the San Diego Chargers. Gates who will become the highest-paid tight end today will receiver $7.235 million per season, with $20.4 million in guarantees until 2015. Charges general manager A.J. Smith revealed the team made it a priority to re-sign Gates because they knew he will be an important part of the NFL franchise in the next season of the… Continue

Added by Robert Wills on August 5, 2010 at 1:19pm — No Comments

Marquez targets 3rd fight vs. Pacquiao after latest victory over Diaz

Mexican boxing superstar Juan Manuel "Dinamita" Marquez is eyeing a third fight against arch-rival Filipino boxing superstar Manny "Pacman" Pacquiao after he successfully demolished Mexican boxing star Juan "Baby Bull" Diaz in their recent fight.

Marquez won via a unanimous decision over Diaz who fought a gallant but losing fight against the former who was able to retain his WBA and WBO lightweight titles.

In their exciting boxing match Marquez used his vaunted punching power to… Continue

Added by Robert Wills on August 4, 2010 at 11:11am — No Comments

Bulls, Thibodeau ready to surprise Heat, Celtics in next NBA season

This early a number of NBA experts and fans picked the Miami Heat and the Boston Celtics to slug it out for supremacy in the National Basketball Association (NBA) Eastern Conference. The NBA buffs reasoned that the Heat with its star studded line-up and Celtics with its veteran laden roster will fight it out for supremacy in the NBA Eastern Conference. Newly hired Chicago Bulls coach and former Celtics assistant coach Tom Thibodeau is not happy with the report saying his team will surprise both… Continue

Added by Robert Wills on July 30, 2010 at 2:40pm — No Comments

Wall, Wizards ready to compete big in next NBA season

They might not have the best team roster on paper but the Washington Wizards lead by its sensational rookie point-guard John Wall is ready to compete big in the next season of the National Basketball Association. In the summer league debut of Wall, the former starting point-guard of Kentucky University the rookie had a superb game as he scored 24 points and dished out eight assists to carry the Wizards to a an 84-79 victory over the Golden State Warriors.



Despite having eight turnovers… Continue

Added by Robert Wills on July 29, 2010 at 1:11pm — No Comments

Rockets, Scola ready to roll in the next NBA season

The Houston Rockets might not have the best roster on paper but the team is very determined to have an impact in the next season of the National Basketball Association. The Rockets has recently signed to a five-year contract extension its starting power-forward from Argentina Luis Scola who played big for the team the past NBA season. Scola played in all 82 games of the Rockets in the last NBA season averaging 16.2 points and 8.6 rebounds per game.



The past two-years for the Rockets he… Continue

Added by Robert Wills on July 22, 2010 at 1:40pm — No Comments

Dolphins still confident of NFL success despite retirement of Ferguson

The Miami Dolphins might lose one of its top players to retirement but the team is still very much confident of achieving success in the next season of the National Football League. The Dolphins franchise revealed the recent retirement of defensive tackle Jason Ferguson will not affect their preparation and chances in the next season of the premier professional football league in the planet. Ferguson decided to quit playing professional football after 13 years in the NFL.



The defensive… Continue

Added by Robert Wills on July 22, 2010 at 10:20am — No Comments

USA Basketball squad shows world it is ready for World Championship blast WNBA All-Stars 99-72



Watch-out the US Women's Basketball team is out to demolish its opponents in the forthcoming World Basketball Championship at the Czech Republic in September. The US basketball team made up of some of the top women basketball players in American recently defeated the WNBA All-Stars during their tune-up game 99-72. Chicago Sky starting center Sylvia Fowles lead the way for the US basketball team scoring 23 points in the game 13 of whom in the third quarter.



Fowles a product of the… Continue

Added by Robert Wills on July 16, 2010 at 6:09am — No Comments

Del Negro ready to carry Clippers back to NBA success after woeful years

The newly hired head-coach of the Los Angeles Clippers has vowed to make the team competitive in the next season of the National Basketball Association (NBA).

Former Chicago Bulls head-coach Vinny del Negro said he will instill back the culture of success to the Clippers who suffered dismal showing the past NBA seasons.

Del Negro who was fired by the Bulls in past NBA season for their bad showing at the playoff the past NBA season.

The former Bulls coach the team the past two… Continue

Added by Robert Wills on July 16, 2010 at 3:53am — No Comments

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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