Re-thinking sports marketing now that fans are in charge
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Last week’s news included a mix of soccer, field hockey, cycling and golf along with an update on the 2014 Asian Games and a media deal. Singapore’s soccer team Albirex Niigata has a new backer. The Japanese sports brand Gol.Japan replaces Adidas as the team apparel sponsor. The Japanese J League club affiliate will wear Gol.Japan playing kits from next January till the end of the 2016 season. The Burman family, owners of the Indian medicine manufacturer Dabur, have bought a franchise of the…
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The second week in September featured sponsorship news in squash, cricket and soccer. There were developments in the Adidas campaign in China, news of a hard market in the European sports apparel industry and a media deal in North Korea.
Malaysian financial group, CIMB Investment Bank has signed a personal endorsement deal with Nafiizwan Adnan, the world's number 33-ranked squash player. Adnan will display the bank’s logo on his jersey in all competitions. CIMB has backed…
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Malaysia figured prominently in sports marketing news this week along with the opening of the Olympics and a dash of football, golf and cricket.
The Malaysian conglomerate Sime Darby has extended its sponsorship of the LPGA Malaysia for another three years.
Company representative Dato' Wahab Maskan said the Sime Darby LPGA has set an international benchmark. This year’s tournament takes place at the Kuala Lumpur Golf and Country Club from October…
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Chinese reaction to an American trade dispute was in the spotlight last week along with plenty of sponsorship activity in Singapore and Hong Kong. There was also news in European soccer and Indian cricket.
There has been official reaction from China to the Ralph Lauren Olympics uniform scandal.
The Xinhua News Agency says American complaints about outsourcing the production of clothes for the US Olympics team are “hypocritical and…
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The countdown to the Olympics was the item this last week along with F1 racing and a dash of amateur golf.
The news that the London Olympics will be aired on free TV in Hong Kong hasn’t made much of a buzz among regional advertisers. Timothy Fok, of the local Sports Federation and Olympic Committee said details of broadcasts on free to air stations were expected soon but media representatives said the news comes a bit late.
Cecilia Chan,…
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Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
Started by Brian Gainor in Job Openings Jan 19, 2012.
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
© 2013 Created by Pat Coyle.
