Re-thinking sports marketing now that fans are in charge
All Blog Posts Tagged 'football' (36)
How to get non football (soccer) lovers into the stadium - for example during the 2012 London Olympics Football Tournament
There comes a point when you have to get everyone into the stadium including non football lovers. This is true when it comes to major tournaments like the World Cup (for non popular matches), the Olympics, Africa Cup of nations and even league games for teams that do not have a huge following. You have to do this or get embarrassed by empty stadiums.
The London 2012 Olympics are a case in point; they have struggled to sell football tickets especially for games not considered…
ContinueAdded by Robert K Sebbale on July 21, 2012 at 4:00pm — No Comments
Move fast the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is at your door steps
Move fast the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is at your door steps
If you are team owner and you continue to operate your fan growth and marketing casually, you are in for a rude awakening, the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is right at your door steps. They do not only want to take all your fans away from you, but do want to control the purse of these fans in totality. It is true as it…
ContinueAdded by Robert K Sebbale on July 16, 2012 at 11:00am — No Comments
Top Soccer Clubs use Twitter for Broadcasting
Based on a small sample of recent tweets, the world's top 20 soccer teams are using Twitter mainly for broadcasting rather than for fan engagement. Of the 800 tweets examined, only 77 (9.6%) were ‘replies’ with a further 16 (2%) being ‘retweets’. Over 88% of tweets fall within the ‘broadcast’ category. For some clubs, Arsenal, Palmeiras, Spurs and OM, this increases to 100%. The club with the highest proportion of non-broadcast tweets is Liverpool.
…
ContinueAdded by Dr Jim Hamill on July 4, 2011 at 5:44pm — No Comments
New Age Training for Football
When training for football, nothing matters more than developing straight-line speed for your 40, quickness for your shuttle and explosiveness for your vertical jump. These measurements define your success at combines and camps and directly translate to your success between the hashes.
After years of scientific engineering and results-based testing, comes a product that will help you boost these…
ContinueAdded by Jesse Nicassio on June 13, 2011 at 7:19pm — No Comments
Top 20 European Football Clubs: Twitter League Table – May, 2011*
The use of twitter by highly paid football ‘superstars’ has once again become headline news – see for example, ‘FA reprimands Manchester United's Wayne Rooney for Twitter rant’; also the ongoing…
ContinueAdded by Dr Jim Hamill on May 24, 2011 at 5:22am — No Comments
Top 20 European Football Clubs: Facebook League Table, May 2011
Attached to this post, you will find our updated Facebook League Tables for the Top 20 Football Clubs in Europe covering the period April to May, 2011 (two tables). You can view previous posts in this series here:Key… Continue
Added by Dr Jim Hamill on May 17, 2011 at 8:28am — No Comments
Top 20 European Football Clubs: Facebook League Table, April 2011
Hi all
For those who may be interested, we have just posted up the April update of our Facebook League Table for Europe's Top Football Clubs. Barcelona remain top with over 12 million 'likers'..... www.energise2-0.com
Take care
Jim H
Added by Dr Jim Hamill on April 19, 2011 at 5:55pm — No Comments
Top 20 European Football Clubs: Facebook League Table – March, 2011
For those interested, we have just updated our Facebook League Table for the Top 20 Football Clubs in Europe, March 2011
http://energise2-0.com/2011/03/14/top-20-european-football-clubs-facebook-league-table-march-2011/
Thank you and take care
Jim H
Added by Dr Jim Hamill on March 14, 2011 at 6:22pm — No Comments
Top 20 European Football Clubs: Facebook League Table – February, 2011
Hi everyone
For those who may be interested, we have just updated our Facebook Fan League Table for Europe's Top 20 Football Teams - February, 2011.
Also, an interesting video of FC Barcelona going for 10 million 'likers'.…
ContinueAdded by Dr Jim Hamill on February 11, 2011 at 5:30pm — No Comments
Fantasy Judgment decision - October 13, 2010
Added by Michael A. Stein on October 14, 2010 at 1:23am — No Comments
Jets doing best to remedy big-hole in defense with injury to Pace
It is believed that Pace will miss four to six weeks… Continue
Added by Robert Wills on September 18, 2010 at 11:30am — No Comments
Vernon 2 Time MVP Joins C.H.A.M.P.S. Team
companies. Alan also is a former University of Denver 2 Time MVP College Baseball Player which makes
him a solid fit for C.H.A.M.P.S.
Alan Attended De La Salle High School in Concord, CA…
ContinueAdded by Mark Gleason on September 9, 2010 at 10:30am — No Comments
Merriman on board when Chargers face Chiefs in NFL opener
The signing of Merriman is a great move on the part of the Chargers since he a feared NFL player who can offer stone-wall defence for the NFL franchise in the next season of the… Continue
Added by Robert Wills on August 28, 2010 at 11:47am — No Comments
Brady, Pats bond strong as ever as new NFL season nears
Added by Robert Wills on August 19, 2010 at 2:58pm — No Comments
New Mass Website - it's Awesome
Added by Jesse Nicassio on July 27, 2010 at 2:51pm — No Comments
Dolphins still confident of NFL success despite retirement of Ferguson
The defensive… Continue
Added by Robert Wills on July 22, 2010 at 10:20am — No Comments
Rams wants break-out NFL year sign NFL star Atogwe to multi-year deal
Rams Coach Steve Spagnuolo revealed they decided to bring Atogwe back since he had been a vital part of the team since they drafted him in the third round (66th overall) in the 2005 NFL… Continue
Added by Robert Wills on July 9, 2010 at 10:38am — No Comments
Hamlin boost firepower of Ravens in next NFL season
The Ravens had reached an agreement with former Dallas Cowboys Pro Bowl safety Ken Hamlin for a one-year contract to play with the team in the next NFL season.
The perceive signing of Hamlin is a great development for the NFL team since the former Cowboys player is a proven player who can bring tough defense for the Ravens in the next NFL… Continue
Added by Robert Wills on July 7, 2010 at 11:21am — No Comments
America Enjoying A Different Type of High School Football Story
Added by Jeff Fisher on July 7, 2010 at 10:38am — No Comments
Episode 25: Phoenix Suns' Star Wars Night w/Guest Jeramie McPeek
This week we welcome Jeramie McPeek of the Phoenix Suns on again to discuss the success of "Star Wars Night". Key news stories: Phil's Green Jacket Photo is Social hit, Jerry Jones on Cell Cam, Texas High School Builds State of the Art Stadium, NCAA Expansion Decision coming April 29th, Stan Kroenke buying St Louis Rams too, NHL Digital Media Success, NBA surpasses 1 Billion streams, and Twitters new Ad platform "Promoted Tweets"
Watch more episodes at… Continue
Added by Jonathan Dusing on April 15, 2010 at 4:40pm — No Comments
Latest Blog Posts
- How to get non football (soccer) lovers into the stadium - for example during the 2012 London Olympics Football Tournament
- Move fast the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is at your door steps
- Top Soccer Clubs use Twitter for Broadcasting
- New Age Training for Football
- Top 20 European Football Clubs: Twitter League Table – May, 2011*
- Top 20 European Football Clubs: Facebook League Table, May 2011
- Top 20 European Football Clubs: Facebook League Table, April 2011
Most Popular Blog Posts
- Top 20 European Football Clubs: Facebook League Table – February, 2011
- "ENGAGING" Opportunity for NFL Franchises, Inspired by the Tigers
- USAfootballTour.com featured on Creattica.com design directory
- Brady, Pats bond strong as ever as new NFL season nears
- Jets solidifies hope for Superbowl trophy with signing of Tomlinson
- Top 20 European Football Clubs: Twitter League Table – May, 2011*
- Dolphins still confident of NFL success despite retirement of Ferguson
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
