Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

December 2011 Blog Posts (1)

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Asian Sports Business Round Up 17th Dec

The second week of December had lots of football news -  both the European and American versions  -  as well as developments in the advertising industry.





The MP & Silva agency has signed a deal to distribute media rights to La Liga in Vietnam. The three-year arrangement includes cable, satellite, terrestrial, web TV, IPTV and mobile. The latest move adds to MP & Silva’s presence in the Asian market; the group also…
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Added by Callum on December 18, 2011 at 1:02am — No Comments

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How do you market social media properties online for FREE?

Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.

Welcome To My Fine Art!

Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.

Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19, 2012.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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