Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

December 2007 Blog Posts (3)

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First Fantasy Season

Now that my first season as a fantasy NFL team owner is over, I note the following:

The season keeps being fun after my team hits the skids (in recent years, this happens quite early on with the 49ers).

My views on sports-related issues are affected by the current players on my team (e.g., how I feel about "cheating" when I have Randy Moss and the Patriots Defense).

It is quite possible to have the second highest number points overall and still find oneself in the…

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Added by Jenna Woodul on December 26, 2007 at 1:23pm — 3 Comments

Glad to join SportsMarketing 2.0

Thanks, Pat, for pulling this together and accepting me. As for background, my company, ThePort Network, powers sophisticated social media communities in media, sports and associations. About a month ago, we went live with FalconsLIFE for the Atlanta Falcons. Hopefully, FalconsLIFE has helped Falcons fans weather a crazy few weeks and crazy season. We have over 30,000 people in the community so something is connecting. I look forward to participating in this community of people on the cutting… Continue

Added by Bob Cramer on December 25, 2007 at 8:48pm — 4 Comments

#12

Honored to be member #12. I think this is a great idea and hopefully will be a good source of information exchange and dialogue about how to best reach the digitally-sophisticated sports fan--from a team perspective and sponsor perspective.

Added by Jason Peck on December 20, 2007 at 4:57pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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