Re-thinking sports marketing now that fans are in charge
October 2010 Blog Posts (4)
Nike's Latest Campaign Follows Steven Stamkos on the "Road to BOOM"
An elite player's BOOM moments don't come by chance. They're a result of a lifetime of dedication to the game, and it never stops.
That's the message Nike and Wieden + Kennedy attempt to deliver with its latest extension of the BOOM campaign.Nike… Continue
Added by Deandra D. on October 20, 2010 at 4:34pm — No Comments
Top 5 Reasons Brands Are Going Mobile
Some interesting figures have become available via eMarketer’s latest report, which estimates that advertisers will spend more than $1 billion on mobile advertising in 2011!
According to eMarketer, mobile advertising spending in the U.S. will reach $743 million this year, which is an increase of… Continue
Added by Deandra D. on October 20, 2010 at 4:00pm — No Comments
Fantasy Judgment decision - October 13, 2010
Added by Michael A. Stein on October 14, 2010 at 1:23am — No Comments
John Henry, Moneyball and what it Means for Liverpool
Added by Kyle Austin on October 8, 2010 at 9:00am — No Comments
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
