Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

September 2010 Blog Posts (12)

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Redskins are on foursquare - Any other teams working on location based promotions

Check out the Redskins on foursquare at www.foursquare.com/redskinsdotcom. For more information about our campaign you can go to www.redskins.com/foursquare. It has details on how people can unlock our badge at FedExField or by checking into 3 Redskins bars on gameday. All people who unlock the badge are entered into a sweepstakes too..



Curious on your thoughts, and if anyone else… Continue

Added by Shripal Shah on September 24, 2010 at 8:30pm — No Comments

End of line for Carlos Zambrano in 2012

One of the most controversial star in Major League Baseball will finally call it quits in professional baseball in 2012. Chicago Cubs right handed pitcher Carlos Zambrano told the media 2012 will be his last season in MLB. Zambrano said once his contract ends in 2012 he will return to private life and focus his time with his family and leave professional baseball. He said playing in MLB had been a memorable journey for him but he just realize that in this time of career in his life he wants to… Continue

Added by Robert Wills on September 24, 2010 at 3:35pm — No Comments

The 12th Reason why Sports Clubs Should Take the Lead in Social Media and Social CRM

Just published: "The 12th Reason why Sports Clubs Should Take the Lead in Social Media and Social CRM" on Customerthink.com. See the full article here http://tinyurl.com/2e7sahg .... look forward to hear your views

Added by Kris Gotsch on September 21, 2010 at 1:06am — No Comments

Jets doing best to remedy big-hole in defense with injury to Pace

The New York Jets is fully focused on having a great 2010 National Football League season. To be competitive in the next NFL season the Jets are now doubling efforts to plug a hole in their defense with the recent injury suffered by reliable outside linebacker Calvin Pace. Dealing with Pace's injury and absence of star cornerback Darrelle Revis are two of the primary focus of Jets coach Rex Ryan nowadays as the new NFL season approaches.

It is believed that Pace will miss four to six weeks… Continue

Added by Robert Wills on September 18, 2010 at 11:30am — No Comments

Kovalchuk needs to show worth in NHL to compensate for $3 million penalty on Devils

The move of the National Hockey League to impose a $3 million penalty on the New Jersey Devils for violating the league's salary cap rule should motivate controversial left winger Ilya Kovalchuk to play even more in his career. The NHL management earlier made the tough decision to impose the huge monetary penalty after the Devils earlier signed Kovalchuk to a 17-year, $102 million contract in July that circumvented the league's salary cap. The NHL said the money should serve as deterrent to… Continue

Added by Robert Wills on September 17, 2010 at 3:03pm — No Comments

New York Yankees

The New York Yankees are a professional baseball team which has founded in the borough of the Bronx. New York Yankees are a member of Major League Baseball’s American League East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles, and moved to New York City in 1903, becoming known as the New York Highlanders before being officially renamed the "Yankees" in 1913.

The professional baseball team of New… Continue

Added by Robert Wills on September 15, 2010 at 1:51pm — No Comments

Celtics give new lease of life to trouble Delonte West

There is no doubt Delonte West is one of the most reliable point-guard in the National Basketball Association today. However, the off-the-court troubles of West made him lose his chance to be one of the best in the premier basketball league in the planet today. Recently, West was waived by the Minnesota Timberwolves and was suspended by the NBA to 10 games on weapons charges in the state of Maryland. With his latest off-the court trouble, the NBA career of west is put into jeopardy as some NBA… Continue

Added by Robert Wills on September 12, 2010 at 4:56pm — No Comments

Vernon 2 Time MVP Joins C.H.A.M.P.S. Team



Alan J. Vernon, of Danville CA. joins the CHAMPS Team and has been named as the Northern California Regional Scouting Associate. Alan’s background is in marketing and developing new business for various

companies. Alan also is a former University of Denver 2 Time MVP College Baseball Player which makes

him a solid fit for C.H.A.M.P.S.



Alan Attended De La Salle High School in Concord, CA…

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Added by Mark Gleason on September 9, 2010 at 10:30am — No Comments

How can grass roots sports teams utilise social media?

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Added by Ashley Read on September 5, 2010 at 10:12am — No Comments

France targets US after upset win over defending champion Spain 72-66

The French basketball team made the biggest upset in the opening of the World Basketball Championship in Turkey. France beat the defending champion Spain 72-66 in their game to create jolt among the participants in the World Basketball Championship. Despite missing some of its top players lead by San Antonio Spurs point-guard Tony Parker and Chicago Bulls rising power-forward Joachim Noah, France was still able to collectively work together to defeat the favored Spaniards. Unheralded forward… Continue

Added by Robert Wills on September 3, 2010 at 1:49am — No Comments

Redskins Launch iPad app

Happy to say we have officially launched our first iPad application. Curious on your thoughts.

You can find it here: http://ffd.me/redskinsfeedr

Or you can see press release here:

http://www.extremeskins.com/showthread.php?t=331190

Love to hear if others are close to launching an iPad app for their team.

Added by Shripal Shah on September 1, 2010 at 8:56pm — No Comments

Why Should Various People/Entities In Sports Care About Social Media

Hey folks,



Just wanted to let you know I just finished a series on my blog called "Social Media and Sports- Why Should We Care."



It takes a look at why fans, teams, agents, colleges, and other people within sports should care about social media. I was lucky to have some other smart folks contribute thoughts as well.



Check it out if you're interested: …

Continue

Added by Jason Peck on September 1, 2010 at 5:29pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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