Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

September 2008 Blog Posts (18)

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Study: Most Americans want to see companies on social sites

My client sent this article to me from the Boston Globe:



September 25, 2008 08:55 AM



A study from Boston consultant firm Cone finds that almost 60 percent of Americans interact with companies on a social media website, and one in four interact more than once per week.



According to the 2008 Cone Business in Social Media Study, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company… Continue

Added by Shawn on September 27, 2008 at 11:51pm — No Comments

Engaging Online Ad - Have Not Seen This Approach -

Thought this was interesting and kept my attention - which very few things do online

http://www.youtube.com/experiencewii

Added by Jerry on September 26, 2008 at 2:54pm — No Comments

UserPlane gains ground in sports 2.0 ecosystem

I saw a press release tonight about UserPlane.com and thought I'd share some of it here. I really like the guys over there. Very smart and a pleasure to work with. They've been very solid partners for us this year as we've established the Sports Marketing 2.0 Summits…



Continue

Added by Pat Coyle on September 23, 2008 at 9:19pm — 1 Comment

$20 Million Intel Capital Funding Gives Boost to Social Computing

Telligent poised for more growth, check this out...



SANTA CLARA, Calif., Sept. 23, 2008 – Intel Capital, Intel’s global investment organization, today announced an agreement to acquire a $20 million stake in Telligent Systems, makers of social computing solutions and business intelligence tools



Read entire press release:… Continue

Added by Burt Barnes on September 23, 2008 at 10:25am — No Comments

Adobe/NFL Launch User Generated Highlight Reels Via Online Video Editor

Will be interested to see how much traffic this concept generates. The 'viral' strategy is solid, so will be fun to watch how this ramps in the coming months (I can imagine access to archived games from years past to be added if this really hits).

Full article here: http://www.webwire.com/ViewPressRel.asp?aId=75380

Did the NFL move the chains on this one?

Jerry

Added by Jerry on September 22, 2008 at 10:49pm — 1 Comment

Gridiron Greats, Do The Right Thing...

The Gridiron Greats Assistance fund is looking to launch their social community this August at an NFL Legends event. In our continuing partnership with the organization, Telligent was approached to add some additional functionality to the work we did back in February at Super Bowl XLII.



New features included:



Forums/Discussions - Ever wanted to ask Mike Ditka a question? Here's your chance.



Media Gallery - Don't just read about what's happening, see it for… Continue

Added by Burt Barnes on September 17, 2008 at 5:07pm — No Comments

Community Server 2008.5, Not Your Traditional Point Release

If you thought Community Server 2008.1 had some cool features, you haven't seen nothin' yet. In the new 2008.5 release, not only did we make enhancements to the forums module but we were able to squeeze in Wikis, an entire new component to the Community Server platform. That being said, this is not your traditional point release. The demand was too high to let this one slip into Q1 2009.



Before I dive into feature highlights, I would like to say thanks to all community members and… Continue

Added by Burt Barnes on September 17, 2008 at 5:04pm — No Comments

Social Media: Listen First

I was chatting with a friend of mine about the PR his startup had “fallen into.” They actually created a really cool iPhone application and people noticed. He was excited about the coverage, but while his company wants to be engaged with the media and users, he and his fellow entrepreneurs often find storytelling and driving the narrative around their brand takes a backseat to delivering product / shipping code. Product of course, is the right focus, but new social media tools are making the… Continue

Added by Phil Zalewski on September 17, 2008 at 10:28am — 1 Comment

Today is the D-day. Dartfish.tv is rolling !

We are launching our video casting solution. This platform encapsulates the latest developments in video enhancing and was designed to meet your passions!



Sport federations, such as the World Taekwondo Federation or USA Volleyball were immediately excited about our project and have already opened their own channel. They have seized this opportunity to publish videos that would otherwise be inaccessible to the public. By bringing you the content you wished many times you could see on… Continue

Added by Patrick DE CARVALHO on September 16, 2008 at 3:30am — No Comments

Driving Traffic To Your Web Site Using Community Server

Does this scenario sound familiar?



My site is registered with the major search engines. I've been assured that it’s SEO-friendly, there's a good linking strategy in place, and we are testing banner advertising . . . but I’m not getting the traffic I was promised, and my visitors aren’t sticking around. What’s going on?



It's simple. You need more relevant content on your Web site!



Now listen carefully. I'm not saying you should scrap what you’re doing… Continue

Added by Burt Barnes on September 15, 2008 at 11:30am — 1 Comment

Panelists pose prior to Sports 2.0 at Dodger Stadium

Sports 2.0 Summit picks up steam in LA

The Sports Marketing 2.0 VIP Summit made its fourth of five 2008 stops last week in LA. This photo of the guest speakers / panelist was taken just before the event. Over 75 attendees and 20 panelists enjoyed a day of great information, networking, food and fun a Dodger Stadium...next stop for the Summit...October 16 at the Sports Museum of America… Continue

Added by Pat Coyle on September 13, 2008 at 9:30pm — 3 Comments

Getting Started in Social Media

We receive many questions from sports teams and athlete training centers regarding social media and so, are launching a series on social media. We will share the many lessons we've learned through hard knocks and will also bring in subject matter experts.



Our focus is on the teams, coaches, training centers and athletes who look at technology as a competitive tool. In this case, how to use social media to start and maintain a "conversation" with fans, athletes and other stakeholders… Continue

Added by Phil Zalewski on September 10, 2008 at 9:32am — 1 Comment

NY Islanders Blog Box

A friend of mine tipped me off to this bold move by the Isles...http://www.webinknow.com/2008/08/ny-islanders-bl.html

Added by Pat Coyle on September 9, 2008 at 10:14pm — No Comments

Watching the Beijing Paralympics Online

We write a sports technology blog, Pulse Jam,www.pulsejam.com. Today's post regarding online viewing options for the Summer Paralympics might be interesting.

The 2008 Paralympic Summer Games in Beijing held their official opener on Saturday. The next week and a half will bring roughly 4,000 athletes from 150 countries into one athletic village, challenging one another for gold, silver and bronze medals in nearly two dozen sports. For those who are interested in keeping up… Continue

Added by Phil Zalewski on September 8, 2008 at 10:00am — No Comments

Running 2.0: a Dutch Experiment

Not one week after Nike showed the world that sports 2.0 is a mass product (Nike Human Race with 500.000 contestants), five sports 2.0 enthusiasts in the Netherlands clearly raised the sports 2.0 bar. They participated in a 10K run whilst live broadcasting their whereabouts and live video streaming. All this with only a modern GPS & video enabled mobile handset and a very nice mash up site with videogadgets and google maps.

Mashup… Continue

Added by Gijsbregt Brouwer on September 8, 2008 at 4:00am — No Comments

The New and Improved Sports Biz Feed

Hey everyone,



Just wanted to let you know that in the spirit of The Ad Feed and PopUrls, I have relaunched Sports Biz Feed, which is an easy way for sports marketing professionals (especially those who don't use an RSS Feed Reader) to keep up with the latest headlines from some of the top sports marketing… Continue

Added by Jason Peck on September 4, 2008 at 10:29pm — 1 Comment

NBA seeking Sr Mgr. Bus Dev, Global Digital Media

Senior Manager , Business Development Global Digital Media



Position Description



Develops digital content distribution and indentifies and closes deals with digital distribution partners. Must be a seasoned digital deal-maker with a successful track record of developing, negotiating, implementing and managing deals with online video websites, peer to peer networks, wireless carriers and social networks.

Major Responsibilities



Identify , negotiate,… Continue

Added by Pat Coyle on September 3, 2008 at 3:53pm — No Comments

The Business of Sports Blog

In the spring of this year, I started a sports business blog, appropriately named "The Business of Sports" (www.thebusinessofsports.com). I've revisted the blog in the past month and have begun updating it much more regulary. I'm hoping that the site can become an interesting resource for those in the industry, spawning ideas and discussion. If anything, it will be a fun side project. If you have a chance, please visit the site, let me know what you think, and maybe leave the occasional comment… Continue

Added by Russell Scibetti on September 2, 2008 at 5:17pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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