Re-thinking sports marketing now that fans are in charge
July 2010 Blog Posts (19)
Bulls, Thibodeau ready to surprise Heat, Celtics in next NBA season
Added by Robert Wills on July 30, 2010 at 2:40pm — No Comments
Wall, Wizards ready to compete big in next NBA season
Despite having eight turnovers… Continue
Added by Robert Wills on July 29, 2010 at 1:11pm — No Comments
MUST READ: New Study on Social Media and Sports Fans
http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.printArticle&articleId=66338…
Added by Megan Hueter on July 28, 2010 at 2:54pm — 1 Comment
New Mass Website - it's Awesome
Added by Jesse Nicassio on July 27, 2010 at 2:51pm — No Comments
MLS 2 Manchester 0: A Win for American Club Management
"The thing about Manchester is...it all comes from here" Noel Gallagher, pointing to his heart, in a 1998 interview.
Added by Kyle Austin on July 27, 2010 at 12:00am — No Comments
Rockets, Scola ready to roll in the next NBA season
The past two-years for the Rockets he… Continue
Added by Robert Wills on July 22, 2010 at 1:40pm — No Comments
Dolphins still confident of NFL success despite retirement of Ferguson
The defensive… Continue
Added by Robert Wills on July 22, 2010 at 10:20am — No Comments
Full access: Mid-Year Trends Report
2010 Mid Year Trend Report Pallino1021 - Exec Summary.pptx
Inside: A look at Mobile, Social and Video trends along with new measurement tools and business trends to offer a holistic view of how people are adopting and using technology.
This report helps you to visualize the advantages of a…
ContinueAdded by Deanna on July 19, 2010 at 5:00pm — No Comments
USA Basketball squad shows world it is ready for World Championship blast WNBA All-Stars 99-72
Watch-out the US Women's Basketball team is out to demolish its opponents in the forthcoming World Basketball Championship at the Czech Republic in September. The US basketball team made up of some of the top women basketball players in American recently defeated the WNBA All-Stars during their tune-up game 99-72. Chicago Sky starting center Sylvia Fowles lead the way for the US basketball team scoring 23 points in the game 13 of whom in the third quarter.
Fowles a product of the… Continue
Added by Robert Wills on July 16, 2010 at 6:09am — No Comments
Del Negro ready to carry Clippers back to NBA success after woeful years
Former Chicago Bulls head-coach Vinny del Negro said he will instill back the culture of success to the Clippers who suffered dismal showing the past NBA seasons.
Del Negro who was fired by the Bulls in past NBA season for their bad showing at the playoff the past NBA season.
The former Bulls coach the team the past two… Continue
Added by Robert Wills on July 16, 2010 at 3:53am — No Comments
Over 2000 kids invited to see the 'small final' to compensate for the French team fiasco?
It has just been revealed on French TV tonight that the FIFA has compensated for the miss from the French Federation, which is in tatter, for the non invitation of over 2000 kids. The children from poor area were promissed to come to the french team training which didn't happen.
The Uruguay and Germany will be a nicer game to look at.
This comes as a blow for french sponsors and… Continue
Added by Emmanuel Goussot on July 10, 2010 at 2:43pm — No Comments
French athletes is first so-called "non-black" athlete to run a 100m under 10 sec
Added by Emmanuel Goussot on July 9, 2010 at 1:00pm — No Comments
Rams wants break-out NFL year sign NFL star Atogwe to multi-year deal
Rams Coach Steve Spagnuolo revealed they decided to bring Atogwe back since he had been a vital part of the team since they drafted him in the third round (66th overall) in the 2005 NFL… Continue
Added by Robert Wills on July 9, 2010 at 10:38am — No Comments
ROW SHOW 33: Live at NACMA with Dan Harbison
This week we travel to Anaheim Ca for the… Continue
Added by Jonathan Dusing on July 8, 2010 at 6:00pm — No Comments
Hamlin boost firepower of Ravens in next NFL season
The Ravens had reached an agreement with former Dallas Cowboys Pro Bowl safety Ken Hamlin for a one-year contract to play with the team in the next NFL season.
The perceive signing of Hamlin is a great development for the NFL team since the former Cowboys player is a proven player who can bring tough defense for the Ravens in the next NFL… Continue
Added by Robert Wills on July 7, 2010 at 11:21am — No Comments
America Enjoying A Different Type of High School Football Story
Added by Jeff Fisher on July 7, 2010 at 10:38am — No Comments
Colts ready to spend huge money to keep Manning for years to come
Indianapolis Colts president Bill Polian said the team is willing to spend huge amount of money and make Manning the highest paid NFL player of all time to ensure their superstar quarterback will stay with the team once his contract ends this year.
Polian said he is confident that they can… Continue
Added by Robert Wills on July 2, 2010 at 1:45pm — No Comments
Thibodeau hiring as Bulls coach could lure James to sign with team
The upcoming signing of Boston Celtics assistant coach Tom Thibodeau as its new head coach is superb news to the franchise and its fans in this planet.
As a veteran coach Thibodeau is expected to provide stability and solid team-work for the Bulls so that the team will be more competitive in the next season of the National Basketball Association.
Aside from his skills and veteran… Continue
Added by Robert Wills on July 1, 2010 at 12:42pm — No Comments
Why the France Soccer team crisis was a PR failure?
Thinking back one session of training I had at Octagon Australia in PR, was in a crisis the first thing you do is to find the responsibility.
In this case I think Domenech national team coach underpinned the head of com for the french team in RSA. By going to the press and clearly showing in the 'coach crisis' the instant responsible for the image of the french soccer team i.e. the players.
In fact all players admitted it was not the proper way… Continue
Added by Emmanuel Goussot on July 1, 2010 at 7:32am — No Comments
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
