Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

June 2010 Blog Posts (8)

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Three-peat is highly possible for Lakers in next NBA season

THE BOLD declaration of Los Angeles Lakers superstar guard Kobe "Black Mamba" Bryant that the team will attain its third straight crown in the next season of the National Basketball Association is highly possible. Basketball experts said three-peat might be hard to achieve in the face of the tough competition in the NBA but if the Lakers will continue to play its full potential it is very possible.



The basketball experts said one thing going for the Lakers in its quest for a piece of… Continue

Added by Robert Wills on June 24, 2010 at 10:52am — No Comments

Meet Bryce Harper: Sports' Next Big Question Mark



With a name like Bryce Harper, it seems he was destined to be famous. You don’t encounter names that rhythmic every day.



But it’s embracing this kind of “pre-destiny” that Harper himself should be a bit apprehensive about. Superstar brands don’t just come with the major league territory.



Bryce, the 17 year-old Junior College phenom (he took and passed the GED at age 16 in order to… Continue

Added by Deandra D. on June 22, 2010 at 10:20am — No Comments

Pierce is no prophet in Celtics loss to Lakers in game 3 of NBA Finals

There is no doubt, Boston Celtics superstar forward Paul "Truth" Pierce is one of the top players in the National Basketball Association today.

Despite his NBA superstar status, there is one thing certain Pierce is just a heck of a professional basketball player and not a prophet.

This developed after Pierce failed in his prediction that the Celtics will sweep the next three games of the NBA Finals against the Los Angeles which would be held at the Boston Garden.

In game three of… Continue

Added by Robert Wills on June 17, 2010 at 11:20am — No Comments

Conference Name Game Emphasizes Power of Brands

Any thoughts on the recent conference realignments and how it will impact the brand? Nice article below on the subject.





KANSAS CITY, Mo. For now, the Big Ten has 12 schools and the Big 12 has 10. The Pacific-10 is at 11 and about to become 12 after Utah was invited Wednesday.



Whatever the conferences stand for anymore, it's not accuracy.



And marketing experts say the names probably won't change - at least for… Continue

Added by Deandra D. on June 17, 2010 at 9:30am — No Comments

Canadiens showing the world they are for real in NHL playoffs

After defeating and eliminating the top team in the National Hockey League (NHL) the Washington Capitals, the Montreal Canadiens is not yet finish shocking the world.

The Canadiens included in its list of victims in the NHL playoffs the top-seeded and defending Stanley Cup champions the Pittsburgh Penguins.

The eight seeded Canadiens eliminated the Penguins with their tough defence and superb offence to moved into the NHL Eastern Conference Finals against either the Boston or… Continue

Added by Robert Wills on June 11, 2010 at 12:06pm — No Comments

Loper makes Raiders a tough nut to crack in NFL

National Football League (NFL) teams competing in the next season of the premier professional football league in the planet would be wary with the Oakland Raiders.

The Raiders management has recently signed guard Daniel Loper to further strengthen the offensive line of the team in the next NFL season.

Loper who played last NFL seasons with the Detroit Lions wherein he started in five games will add more offensive firepower and depth to the Raiders in the incoming NFL season.

Before… Continue

Added by Robert Wills on June 4, 2010 at 10:09am — No Comments

FIFA World Cup™ and the Digital Brand Experience

In just a few days, millions of people will tune in for a month of exciting competition on one of the most prestigious platforms in all of sports- the FIFA World Cup™.





Dozens of partners and sponsors will plaster their brand identities all over the world, especially in Cape Town, South Africa, activate signage in and around the stadium, and force their brand into the households of millions of fans and viewers. With a… Continue

Added by Deandra D. on June 2, 2010 at 11:00am — 2 Comments

Ideas for connecting

Do you moderate social dialogues to death?

It is important not-to-disrupt the natural process of communication or links/connections to like-minded individuals. In Connecting, we share ideas of how this enables a natural process of influence, offering a splendid learning opportunity and brings key variables of influence into view.


Added by Deanna on June 1, 2010 at 4:30pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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