Re-thinking sports marketing now that fans are in charge
March 2012 Blog Posts (6)
Asian Sport Business Round Up 24th March 2012
The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.
Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…
Added by Callum on March 25, 2012 at 6:54am — No Comments
Asian Sport Business Round Up 24th March 2012
The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.
Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…
Added by Callum on March 24, 2012 at 9:04pm — No Comments
Asian Sport Business Round Up 17th March 2012
The lead-up to spring included motorsports news as the 2012 F1 season warms up with sponsorship announcements and media deals last week. Sailing was in the air as well as football, rugby, cricket and netball.
In the run up to this season’s opening event, two F1 teams – Sahara Force India and Caterham F1 – have clinched sponsorship deals.
The British clothing specialists Chatham Marine will become official provider of travel shoes to the Force…
Added by Callum on March 18, 2012 at 6:34am — No Comments
Mark Cuban’s Advice For People Who Want To Work In Sports: ‘Don’t’
Current Dallas Mavericks owner and MAJOR LEAGUE ENTREPRENEUR Mark Cuban was a panelist at the 2012 MIT Sloan Sports Analytics Conference. During the conference, Cuban’s response to a question regarding working within the Sports Industry probably surprised many (…
ContinueAdded by George Bowser on March 14, 2012 at 9:00pm — No Comments
Asian Sport Business Round Up 10th March 2012
The spotlight is on India this week with news in cricket and football as well as items on basketball, marathon running and something different: show jumping.
Indian mobile phone company Micromax will title sponsor this year’s Asia Cup cricket tournament.
The one-day round –robin event will feature current champions India, Sri Lanka, Pakistan and hosts Bangladesh and is set to run from 11th to 23rd of March.
Micromax is…
Added by Callum on March 10, 2012 at 9:24pm — No Comments
Asian Sport Business Round Up 3rd March 2012
March came in like a dragon with NBA stars Michael Jordan and Jeremy Lin heading for trademark hassles in China. There was news in cricket, golf, soccer and tennis as well as the announcement that Standard Chartered Bank of Malaysia is returning as sponsor of the Kuala Lumpur Marathon.
Hot NBA star Jeremy Lin’s sponsorship problems are with three companies that are lined up to cash in on the American-born basketball sensation’s marketing potential on the…
Added by Callum on March 4, 2012 at 3:47am — No Comments
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
