Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

March 2009 Blog Posts (12)

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Join me in Barcelona?

fc-barcelona

I have been invited to MC the Sports Marketing & New Media Congress," in Barcelona in June



Can't wait to meet some of the other speakers who include:

# FC Barcelona - Media Business Development Manager

# Manchester United - Manager Manchester Mobile

# Opensports.com - CEO & Founder

# NFL UK - Chairman

# IBM -… Continue

Added by Pat Coyle on March 29, 2009 at 10:30am — 4 Comments

WPS Embracing Social Networking, Digital to do a lot with a little

Yet another professional sports league is entering the fray as the Women’s Professional Soccer League debuts this Sunday. It is a niche market in a cluttered sports marketplace and is therefore pulling out all of the stops - to ensure that the league debuts with a bang. Interestingly enough, the dynamite that will use in this situation it will use is social networking, most notably Twitter.



Playing off the technology and the ubiqitousness of Twitter in sports recently, after both… Continue

Added by Patrick Stack on March 27, 2009 at 5:39pm — 1 Comment

NFL and DirecTV deal - Streaming Rights Play a Prominent Role in the Deal

As I am sure you heard, NFL recently extended its partnership with DirecTV via a 4-year, $4 billion deal. In addition to a significant markup from the previous deal ($700 million / year in the previous deal), the deal is the first time that the NFL has licensed online rights to its games. Open to non-DirecTV subscribers for the first time, the satellite provider will look to use it as a valued marketing tool to increase… Continue

Added by Patrick Stack on March 25, 2009 at 12:05pm — 1 Comment

Brand Exposure during the NCAA Tourney

For those of you who are following the "branding wars" that are going on during the NCAA tourney, here are a couple of good reads:



Sports One Source/SGB have a nice running tally of the footwear and apparel brands that are still alive in the tourney; checkout their "brand brackets" for more details.



Have you noticed the ubiquitous purple/white Vitamin Water… Continue

Added by Howard Brodwin on March 24, 2009 at 5:40pm — 1 Comment

Head of Marketing

I hope this is the right place for me to post this opportunity. If this isn’t right then I hope someone will point me in the right direction.



We are launching a new sports social network site called Network of Coaches (www.NetworkofCoaches.com). This site will be out in early April.



I have a team in place but I am looking for someone to head up my marketing division. This person must be very aggressive in growing this website.



If you are interested, shoot me… Continue

Added by Jim Demers on March 24, 2009 at 12:20pm — 1 Comment

"A Sports Marketing Crusade"

I am reminded as I post to this blog the infamous cry of the commander of Apollo 12 "failure is not an option!"... and can only suggest now that the antithesis of this remark could be applied to the arena and sportscape of markets today with the new crusading remark that "Success is the only option!!"



What identifies success and competitive markets more appropriately in peoples current lifestyles more aptly than sport? Sports are as much front page as well… Continue

Added by ALAN SEYMOUR on March 22, 2009 at 6:00pm — No Comments

Colts spark viral campaign to help Hoosiers

The Indianapolis Colts tomorrow launch a campaign called "Help a Hoosier," which is basically a viral campaign to spark random acts of kindness throughout the state. Check out the video (above) and learn more at Colts.com where you can post your experiences, and forward the message to friends. The program kicks off tomorrow with a canned food drive in downtown Indy, then expands throughout Indiana and runs… Continue

Added by Pat Coyle on March 19, 2009 at 11:01am — No Comments

Twitter Posts: Phoenix Suns and ESPN

Here are two recent posts from my blog (thebusinessofsports.com) on how sports organizations are using Twitter successfully:



1. Phoenix Suns:



The Phoenix Suns are one of the most proactive teams when it comes to using Twitter in creative ways. Here are some highlights of what they’ve done so far:



- They have multiple staff members all using Twitter, which allows them to be very interactive with fans and give… Continue

Added by Russell Scibetti on March 16, 2009 at 11:10pm — 2 Comments

Socially Responsible Twitter?

Are you looking for a way to increase your team or organization's Twitter following? How about using your fans to drive traffic to your Twitter account?



Timothy Ferris is bribing the world to follow him on Twitter in an attempt to raise money for public schools in the United States. Ferriss is guaranteeing a $3 donation to public schools for every new and unique follower on the digital PR and social networking vehicle with a cap at 50,000 Tweets.



Furthermore, he is… Continue

Added by NicKovatch on March 12, 2009 at 6:00pm — No Comments

Teams Using Twitter to Connect with Fans

Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing.



The Minnesota Timberwolves, for example, have made good use of Twitter. For a recent home game, they used Twitter for a special ticket giveaway. The Phoenix Suns are another team that has used Twitter to its advantage. Led by Director of Digital Media &… Continue

Added by Jerome Harrison on March 9, 2009 at 6:30pm — No Comments

Wall St. Journal to begin publishing daily Sports "Business" section

Announced in midst of several newspapers biting the dust, the granddaddy of business reporting will soon publish daily coverage of the business of sports.

http://www.reuters.com/article/marketsNews/idINN0233328620090302?rpc=44



Will the WSJ offer fair and balanced coverage of the deals and trends in the industry? Will there be an investigative slant at times to help uncover corruption and… Continue

Added by Howard Brodwin on March 4, 2009 at 8:27pm — 1 Comment

Breaking news! Ratner wins a big Yards case

Atlantic Yards developer Bruce Ratner scored a big win in court this week, as one of the state’s highest courts brushed aside opponents’ claim that the mega-project should be scrapped because its environmental review was a “sham.”



In a unanimous ruling handed down on Thursday, the Appellate Division affirmed a similar verdict made last January in state Supreme Court.



“The 3,500-page final [environmental impact statement] impressively detailed analyses of the project’s… Continue

Added by Josh Feinberg on March 2, 2009 at 8:59pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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