Can't wait to meet some of the other speakers who include:
# FC Barcelona - Media Business Development Manager
# Manchester United - Manager Manchester Mobile
# Opensports.com - CEO & Founder
# NFL UK - Chairman
# IBM -… Continue
Yet another professional sports league is entering the fray as the Women’s Professional Soccer League debuts this Sunday. It is a niche market in a cluttered sports marketplace and is therefore pulling out all of the stops - to ensure that the league debuts with a bang. Interestingly enough, the dynamite that will use in this situation it will use is social networking, most notably Twitter.
Playing off the technology and the ubiqitousness of Twitter in sports recently, after both… Continue
As I am sure you heard, NFL recently extended its partnership with DirecTV via a 4-year, $4 billion deal. In addition to a significant markup from the previous deal ($700 million / year in the previous deal), the deal is the first time that the NFL has licensed online rights to its games. Open to non-DirecTV subscribers for the first time, the satellite provider will look to use it as a valued marketing tool to increase… Continue
I am reminded as I post to this blog the infamous cry of the commander of Apollo 12 "failure is not an option!"... and can only suggest now that the antithesis of this remark could be applied to the arena and sportscape of markets today with the new crusading remark that "Success is the only option!!"
What identifies success and competitive markets more appropriately in peoples current lifestyles more aptly than sport? Sports are as much front page as well… Continue
Added by ALAN SEYMOUR on March 22, 2009 at 6:00pm —
The Indianapolis Colts tomorrow launch a campaign called "Help a Hoosier," which is basically a viral campaign to spark random acts of kindness throughout the state. Check out the video (above) and learn more at Colts.com where you can post your experiences, and forward the message to friends. The program kicks off tomorrow with a canned food drive in downtown Indy, then expands throughout Indiana and runs… Continue
Added by Pat Coyle on March 19, 2009 at 11:01am —
Are you looking for a way to increase your team or organization's Twitter following? How about using your fans to drive traffic to your Twitter account?
Timothy Ferris is bribing the world to follow him on Twitter in an attempt to raise money for public schools in the United States. Ferriss is guaranteeing a $3 donation to public schools for every new and unique follower on the digital PR and social networking vehicle with a cap at 50,000 Tweets.
Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing.
The Minnesota Timberwolves, for example, have made good use of Twitter. For a recent home game, they used Twitter for a special ticket giveaway. The Phoenix Suns are another team that has used Twitter to its advantage. Led by Director of Digital Media &… Continue
Atlantic Yards developer Bruce Ratner scored a big win in court this week, as one of the state’s highest courts brushed aside opponents’ claim that the mega-project should be scrapped because its environmental review was a “sham.”
In a unanimous ruling handed down on Thursday, the Appellate Division affirmed a similar verdict made last January in state Supreme Court.
“The 3,500-page final [environmental impact statement] impressively detailed analyses of the project’s… Continue
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]