Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

March 2008 Blog Posts (4)

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Sites nominated for Sports Biz online award

ESPN Digital Media, NASCAR.COM, MLB Advance Media, Sports Illustrated Digital and Yahoo! Sports finalists have been nominated for the SportsBusiness Journal best Sports Online site award. Who should win and who was snubbed?

Added by Joel Price on March 28, 2008 at 6:02pm — 1 Comment

WMobile Marketing Summitt at CTIA Wireless 2008 in Vegas 3/31-4/2

CTIA Wireless is holding their annual "big show" in Vegas 3/31-4/2. I am hoping that some of you might be attenting and that we could hook up for an informal meeting on mobile/wireless marketing in sports.



My company runs mobile fan clubs for Triple-A and Double-A basball and is now branching out into other sports and entertainment areas.



If you are going, shoot me an email at jcowie@fantextmobile.com. For more information on the show go to http://www.ctiawireless.com. I… Continue

Added by Jack B. Cowie III on March 25, 2008 at 11:11am — No Comments

Twitter in sports marketing?

Twitter can be overwhelming, especially when you have a lot of contacts and too many people talking about what they ate for breakfast. Personally I only dabble with Twitter, I find it a bit overwhelming. We're testing it out with the Chargers. This year during training camp we will attempt to use it as a communication tool and see if fans attending practices find it useful. For example we can tweet "North field, seven-on-seven drills starting." Theoretically, fans on the South field will get a… Continue

Added by Joel Price on March 19, 2008 at 7:00pm — 4 Comments

Are sports stadiums made of meatballs?

Reading Godin's "Meatball Sundae" I was struck by Trend #10: the Shifts in Scarcity and Abundance



"...they were selling a meatball sundae. They tried to leverage one asset (a store which cost $18,000 a month in rent) instead of using the power of eBay and Amazon to leverage their real asset: ownership of the Long Tail, couple with the ability to curate the world's largest collection of mystery books."



I see a parallel between the bookstore and the sports stadium.… Continue

Added by Pat Coyle on March 10, 2008 at 11:00am — 2 Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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