Re-thinking sports marketing now that fans are in charge
Added by sara john on February 28, 2011 at 2:13pm — No Comments
Last week, in one the biggest NBA trades this season, the New York Knicks acquired Carmelo Anthony from the Denver Nuggets. This trade changed the face of both franchises in many ways. In particular, it has been interesting to see how social media fans of…Continue
Added by Tim McGarry on February 28, 2011 at 10:21am — No Comments
In my last post I discussed the development of rubber technology by the ancient Mesoamericans and in particular the rubber ball. For more on that see: http://web.mit.edu/newsoffice/1999/rubber.html…Continue
Added by Coach Martin K. Zitter on February 26, 2011 at 6:00pm — No Comments
Added by sara john on February 23, 2011 at 11:00am — No Comments
Added by Sue Das Fontes on February 23, 2011 at 2:24am — No Comments
Bryan Srabian, Social Media Director for the San Francisco Giants, leads one of the most innovative social media marketing campaigns in the sports industry. This video from the Twitter blog highlights some of the ways in which the Giants utilized Twitter during the 2010…Continue
Added by Tim McGarry on February 22, 2011 at 8:43am — No Comments
The number of articles and blog post claiming that companies in the future may only focus on social sites instead of their own corporate brand websites is on the rise. Articles such as “The death of the brand website?” and “The death of the corporate website” are…Continue
My name is Mark Gleason and we’re looking to network/partner with sports related businesses and individuals to increase our client base and expand our area of operations. I founded and operate a marketing and placement service for collegebound high school athletes called C.H.A.M.P.S. Inc.…Continue
Added by Mark Gleason on February 21, 2011 at 12:01pm — No Comments
I would like to hereby share an online edition of the International SPORT BUSINESS Magazine.
Added by Remco Tevreden on February 18, 2011 at 3:00pm — No Comments
Added by Tim McGarry on February 17, 2011 at 7:08pm — No Comments
For those who may be interested, we have just updated our Facebook Fan League Table for Europe's Top 20 Football Teams - February, 2011.
Also, an interesting video of FC Barcelona going for 10 million 'likers'.…Continue
Added by Dr Jim Hamill on February 11, 2011 at 5:30pm — No Comments
Having 3 Million Facebook Fans is Nice, But What's Next?
Added by Tim McGarry on February 11, 2011 at 8:19am — No Comments
Facebook has become a valuable gaming platform. Social-game developers such as Zynga (responsible for the Facebook games “FarmVille” and “FrontierVille”) are seeing incredible market growth. In fact, Zynga was recently valued at $5.5 billion, surpassing industry powerhouse Electronic Arts (Bloomberg article).…Continue
Super Bowl XLV clearly demonstrated the value of social media marketing. There was significant social media buzz before, during, and after the big game. In fact, compared to last year, online discussion increased 9% in the 12 hours following the game (…Continue
NavSports.com has always been about helping people enjoy sports all sports, that’s why we built the best online discount voucher system for Sports Businesses.
Contained within every Sports Business admin area is a fully customizable Discount Voucher widget.
How does it work? You ask. Well Sports Businesses that register for free on NavSports can opt into a Rewards Program called NavPoints Rewards.
When they opt in a small badge appears on their profile alerting…
Added by Stewart Whicker on February 8, 2011 at 7:30pm — No Comments
Added by Sean Callanan on February 8, 2011 at 1:55am — No Comments
by Coach Martin K. Zitter
Who invented the rubber ball? No one knows exactly who but we have a good idea about when and where and I think maybe how.
The place was somewhere in Southern Mexico, now formally known as Mesoamerica, near today’s Veracruz, and sometime after 4,000 years ago. We know that because archeologists have found and analyzed several ceremonial rubber balls some 3,600 years old found there preserved in an underground body of water known as a cenote.…
Added by Coach Martin K. Zitter on February 6, 2011 at 6:30pm — No Comments
Dallas Mavericks VP of Marketing and Communications Paul Monroe about how the Mavs are using digital and social media marketing strategies to engage their fans and add to the game day experience.
Added by Chris Yates on February 1, 2011 at 9:51am — No Comments