Customer Relationship Management, commonly referred to as CRM, can be an important part of a company’s marketing strategy. However, there are some common misconceptions about what CRM really is, which I’d like to quickly highlight:
CRM is not…
- An I.T. role
- I.T. tends to be involved in CRM, particularly in the initial deployment of a CRM solution. But CRM decisions need to be based on the core business and not technical details, and that means the people… Continue
Added by Russell Scibetti on February 25, 2009 at 8:54pm —
by Brian Gainor, PartnershipActivation.com
Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?
Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure… Continue
Added by Brian Gainor on February 22, 2009 at 10:16pm —
, a leading data mining and competitive intelligence service, publishes a great report of what they deem "fast moving search terms" -- terms that underwent major increases in the percentage of share of search volume over the previous week.
This week, they released the top fast moving search terms for the Sports Industry for the week ending 2/14/09 versus the previous week.
1. jeremy lusk
2. tiger woods daughter photo
Added by Howard Brodwin on February 20, 2009 at 2:27pm —
Five major newspapers in the northeast today announced an agreement to share editorial content. The papers will be able to access each other's articles, photos and graphics through a central hub that execs say will be fully functioning by May.
The move is part of a trend among smaller papers in South Florida and Maine, as well as larger collaborative efforts on… Continue
Added by Pat Coyle on February 19, 2009 at 9:00am —
While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough to be invited), sponsorships and community programs surrounding the Super Bowl continue to thrive. It’s not just the million dollar commercials ($3 million for a 30-second spot during this year’s Super Bowl on NBC) where products and… Continue
Added by Matt Hansen on February 12, 2009 at 11:02am —
By: Brian Gainor, PartnershipActivation.com
Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?
Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director… Continue
Added by Brian Gainor on February 11, 2009 at 11:00pm —
Hey guys (and girls)
I'm starting my blog up at http://kodymacaulay.blogspot.com/
Go check it out!
Added by Kody Macaulay on February 11, 2009 at 7:47pm —
News was released the other day about a new partnership between the NHL and MLB. Starting next week, fans of both leagues will now have the opportunity to purchase a combined membership to MLB.tv Premium and NHL GameCenter Live, the two streaming video products produced by each league. The package will be available for purchase at both NHL.com and MLB.com, and will cost $139.95. This is a very nice price for fans, considering the MLB product costs… Continue
Added by Russell Scibetti on February 11, 2009 at 7:00am —
Adidas has put together a very interesting and interactive campaign called “Me, Myself” to support the launch of their new women’s apparel website. Visitors have the opportunity tobe the new “face of adidas” by entering a special contest, either through the website or in select stores. Participants can upload their picture and share a personal, inspirational story that other visitors can view and vote on. The site also allows for voting via an integration with Facebook and other social… Continue
Added by Russell Scibetti on February 9, 2009 at 10:32pm —
Hosting the Sports Industry Networking Conference
event is The George Washington University Sports Marketing Association in partnership with Swanson Communications. This is the sixth year GW has organized such a conference, and for 2009 new elements have been added in order to further appeal to young professionals. "When laying out the agenda for this year's conference, we went one step further to create additional opportunities for attendees to network, whether it is with executives or… Continue
Added by Emily on February 8, 2009 at 8:25pm —
Do you love College Hoops? If "yes", then check out "Comcast.net College Hoopla featuring the Big Ten Network" Even if you're not a hoops fan, as a Sports Marketing professional it's worth consideration.
is most likey, the first microsite to feature long-format video content in Standard Definiton (SD) and High Definition(HD) combined with a promotional… Continue
Added by Mark Jones on February 8, 2009 at 4:30pm —
Earlier this week at the National Sports Forum, I had the chance to sit down with Mark Tudi, President of Sports Careers. Mark has a long history of working in sports and helping other develop their own careers in the industry, which he has taken online through SportsCareers.com
. We covered several topics, including:
- Some background on Mark’s career and the history of Sports Careers
- Information on the services that are available… Continue
Added by Russell Scibetti on February 6, 2009 at 8:54pm —
Vitrue, a leading social media agency, recently released their first annual ranking of the “Top 100 Social Brands.” These are the brands that are most often discussed across the social media landscape, as measured by Vitrue's technology.
(From the press release)
Vitrue has applied its technology and data capturing capabilities to measure what is being most talked about on the social web. Each day, Vitrue analyzes online conversations on a variety of social networking,… Continue
Added by Howard Brodwin on February 6, 2009 at 12:25pm —
Does anyone have a referral for a premiums company that they've worked with/work for in the past?
We're looking to create some branded "schwag" for an event we're holding in a few weeks.
Added by Kris on February 6, 2009 at 10:06am —
I will be facilitating a panel discussion entitled, "Is Web 2.0 Killing the Sports Business,"
on March 17 at the South by Southwest Interactive Fest in Austin Texas. My panelists are: Mike Levy (Open Sports
), Derek Eagleton (Dallas Cowboys
), Kevin Chou (Watercooler
) and Hooman Radfar (… Continue
Added by Pat Coyle on February 5, 2009 at 4:00pm —
With the recent negative press of Bank of America's sponsorship of the Super Bowl, I wanted to remind myself (and anyone that will listen) of why companies sponsor sports. Indeed, it appears the sponsorship of sports - because of it's connection to fans, much like fan web sites and social media - is a real hot potato for companies fending off bad press while trying to go about their business.
Read more at… Continue
Added by John Paul Basile on February 4, 2009 at 11:13pm —