Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

February 2009 Blog Posts (16)

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CRM Is Not…

Customer Relationship Management, commonly referred to as CRM, can be an important part of a company’s marketing strategy. However, there are some common misconceptions about what CRM really is, which I’d like to quickly highlight:



CRM is not…



- An I.T. role - I.T. tends to be involved in CRM, particularly in the initial deployment of a CRM solution. But CRM decisions need to be based on the core business and not technical details, and that means the people… Continue

Added by Russell Scibetti on February 25, 2009 at 8:54pm — No Comments

Leverage T-Shirt Premiums to Drive Store Traffic

by Brian Gainor, PartnershipActivation.com



Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?



Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure… Continue

Added by Brian Gainor on February 22, 2009 at 10:16pm — No Comments

Fast Moving Search Terms for the Sports Industry (Hitwise report)

Hitwise, a leading data mining and competitive intelligence service, publishes a great report of what they deem "fast moving search terms" -- terms that underwent major increases in the percentage of share of search volume over the previous week.



This week, they released the top fast moving search terms for the Sports Industry for the week ending 2/14/09 versus the previous week.



1. jeremy lusk

2. tiger woods daughter photo

3.… Continue

Added by Howard Brodwin on February 20, 2009 at 2:27pm — No Comments

Sharing content could help sports teams (and media) thrive

New York Five major newspapers in the northeast today announced an agreement to share editorial content. The papers will be able to access each other's articles, photos and graphics through a central hub that execs say will be fully functioning by May.



The move is part of a trend among smaller papers in South Florida and Maine, as well as larger collaborative efforts on… Continue

Added by Pat Coyle on February 19, 2009 at 9:00am — 2 Comments

Super Sunday More Than Superficial

http://www.beehivepr.biz/thebuzz/



While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough to be invited), sponsorships and community programs surrounding the Super Bowl continue to thrive. It’s not just the million dollar commercials ($3 million for a 30-second spot during this year’s Super Bowl on NBC) where products and… Continue

Added by Matt Hansen on February 12, 2009 at 11:02am — No Comments

The Suns Influence Social Buzz With Special "Tweet Up" Event...

By: Brian Gainor, PartnershipActivation.com



Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?



Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director… Continue

Added by Brian Gainor on February 11, 2009 at 11:00pm — 3 Comments

Let's Get Real

Hey guys (and girls)

I'm starting my blog up at http://kodymacaulay.blogspot.com/

Go check it out!

Added by Kody Macaulay on February 11, 2009 at 7:47pm — No Comments

Partnership Between MLB and NHL

News was released the other day about a new partnership between the NHL and MLB. Starting next week, fans of both leagues will now have the opportunity to purchase a combined membership to MLB.tv Premium and NHL GameCenter Live, the two streaming video products produced by each league. The package will be available for purchase at both NHL.com and MLB.com, and will cost $139.95. This is a very nice price for fans, considering the MLB product costs… Continue

Added by Russell Scibetti on February 11, 2009 at 7:00am — No Comments

“Me, Myself” Campaign from Adidas

Adidas has put together a very interesting and interactive campaign called “Me, Myself” to support the launch of their new women’s apparel website. Visitors have the opportunity tobe the new “face of adidas” by entering a special contest, either through the website or in select stores. Participants can upload their picture and share a personal, inspirational story that other visitors can view and vote on. The site also allows for voting via an integration with Facebook and other social… Continue

Added by Russell Scibetti on February 9, 2009 at 10:32pm — No Comments

Sports Career Networking Conference

Hosting the Sports Industry Networking Conference event is The George Washington University Sports Marketing Association in partnership with Swanson Communications. This is the sixth year GW has organized such a conference, and for 2009 new elements have been added in order to further appeal to young professionals. "When laying out the agenda for this year's conference, we went one step further to create additional opportunities for attendees to network, whether it is with executives or… Continue

Added by Emily on February 8, 2009 at 8:25pm — No Comments

Comcast.net College Hoopla featuring the Big Ten Network: Win.Comcast.Net

Do you love College Hoops? If "yes", then check out "Comcast.net College Hoopla featuring the Big Ten Network" Even if you're not a hoops fan, as a Sports Marketing professional it's worth consideration.



Visit: win.comcast.net





win.comcast.net is most likey, the first microsite to feature long-format video content in Standard Definiton (SD) and High Definition(HD) combined with a promotional… Continue

Added by Mark Jones on February 8, 2009 at 4:30pm — 1 Comment

Interview with Mark Tudi, President of Sports Careers

Earlier this week at the National Sports Forum, I had the chance to sit down with Mark Tudi, President of Sports Careers. Mark has a long history of working in sports and helping other develop their own careers in the industry, which he has taken online through SportsCareers.com. We covered several topics, including:



- Some background on Mark’s career and the history of Sports Careers

- Information on the services that are available… Continue

Added by Russell Scibetti on February 6, 2009 at 8:54pm — No Comments

Which Sports Brands are found in the Top 100 "Social Brands?"

Vitrue, a leading social media agency, recently released their first annual ranking of the “Top 100 Social Brands.” These are the brands that are most often discussed across the social media landscape, as measured by Vitrue's technology.



(From the press release)

Vitrue has applied its technology and data capturing capabilities to measure what is being most talked about on the social web. Each day, Vitrue analyzes online conversations on a variety of social networking,… Continue

Added by Howard Brodwin on February 6, 2009 at 12:25pm — No Comments

Promotional Items/Premiums Companies

Does anyone have a referral for a premiums company that they've worked with/work for in the past?

We're looking to create some branded "schwag" for an event we're holding in a few weeks.

Thanks,

Kris

Added by Kris on February 6, 2009 at 10:06am — 2 Comments

Is Web 2.0 Killing the Sports Business?

Meet me at SXSW 2009 (http://sxsw.com) I will be facilitating a panel discussion entitled, "Is Web 2.0 Killing the Sports Business," on March 17 at the South by Southwest Interactive Fest in Austin Texas. My panelists are: Mike Levy (Open Sports), Derek Eagleton (Dallas Cowboys), Kevin Chou (Watercooler) and Hooman Radfar (… Continue

Added by Pat Coyle on February 5, 2009 at 4:00pm — 2 Comments

Sports Sponsorship: Is It Good Business

With the recent negative press of Bank of America's sponsorship of the Super Bowl, I wanted to remind myself (and anyone that will listen) of why companies sponsor sports. Indeed, it appears the sponsorship of sports - because of it's connection to fans, much like fan web sites and social media - is a real hot potato for companies fending off bad press while trying to go about their business.



Read more at… Continue

Added by John Paul Basile on February 4, 2009 at 11:13pm — No Comments

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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