Re-thinking sports marketing now that fans are in charge
China dominated the news this week with announcements in sponsorships, venue management and marketing.
The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam.
The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the…
Added by Callum on January 21, 2012 at 10:00pm — No Comments
Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer.
The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.
CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1…
Added by Callum on January 9, 2012 at 2:51pm — No Comments
Hi everyone! This is a brand-new sports marketing trend report. It breaks down 10 key sports marketing trends for 2012 inluding best practice from around the world and brief case studies. Enjoy!Continue
Added by Tomas Janca on January 2, 2012 at 3:30am — No Comments
A round up of the whole year would be appropriate now, but time is short and the deals in 2012 are already starting to flow. So here is a round up of the last month instead.
The last month of the year rounded off with lots of soccer and football and more news about the London Olympics. There was an assortment of golf and boxing as well as the usual run of new advertising contracts and media deals.
December started off with news that the Indian…
Added by Callum on January 2, 2012 at 12:27am — No Comments