Re-thinking sports marketing now that fans are in charge
January 2011 Blog Posts (3)
NFL Promoting their Fans
The NFL realizes who is the most important part of their game-THE FANS. Here is the video of the NFL featuring fans videos from YouTube.
What are your thoughts on doing this?
Added by Chris Yates on January 15, 2011 at 11:43am — No Comments
5 Reasons why NavSports.com could be good for sports marketing
Hi All,
NavSports.com is an online platform designed to get more people to play sport.
5 Reasons why NavSports can help grow your business.
1. Discount Coupons - You can create and automatically send out discount coupons to new and existing customers.
2. Analytics - You can access National real-time statistics about your sport.
3. Events - Show your events using NavSports Events management tool.
4.…
Added by Stewart Whicker on January 13, 2011 at 8:30pm — No Comments
Budweiser Executive says Sponsorship Dollars shifting to Social Media
Budweiser Marketing Dir. Jay Black 1996-2010 talks about the shift of sponsorship dollars and why this is such an important shift in philosophy.
Added by Chris Yates on January 13, 2011 at 11:37am — No Comments
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How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
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The Ultimate Sports Social Media Job - Persons Interested?
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
