Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

January 2010 Blog Posts (11)

Search Blog Posts

What Properties Can Do to Ensure Sponsorship ROI

Originally posted at…

Continue

Added by Rob Campbell on January 27, 2010 at 3:30pm — No Comments

Despite woe, A-Rod declared MLB's best in 09 season

New York Yankees superstar Alex Rodriguez was declared as most valuable player in Major League Baseball in 2009.

Rodriguez popularly known as A-Rod lead the Yankees to its 27th World Series title since 2000.

The award is extra-special for Rodriguez since the past MLB season had been a tough year for him as a professional baseball player.

Before the MLB season started, A-Rod was embroiled in a controversy after… Continue

Added by Robert Wills on January 27, 2010 at 12:58am — No Comments

EPL and ManU is going to set football back

http://pitchinvasion.net/blog/2010/01/18/the-sweeper-man-utd-ban-their-players-from-twitter/

Ridiculous!

Added by Jay Kemp on January 18, 2010 at 5:28pm — No Comments

Are losing teams more threatened by console games?

Interesting take on www.thestar.com today from an 18 year old hockey fan:



"Compared to watching a Leaf game, playing a video game is way more fun because you're more involved – and the Leafs don't always lose," said 18-year-old Scott Macdonald, a Toronto house league hockey player who hasn't watched an entire televised Leaf game since before Christmas.



Today's distracted boy is quite unlike previous generations of loyal local lads, who… Continue

Added by Andrew Gregory on January 14, 2010 at 1:28pm — 1 Comment

How many teams are in your league?

We want to get a better feel for the average size of various sport leagues at all age levels across the country. If you have 2 minutes time, could you answer 6 questions for us?

http://bit.ly/8eB5YV

Thanks!

Added by SportsLeeg.com on January 12, 2010 at 10:03pm — No Comments

Looking for ideas for your sports blog?

So, at the start of this New Year (decade indeed) you've resolved to blog more to raise your profile as a sport or exercise professional. Right? Sure you have. Why wouldn't you?



Well, one reason might be that you think you've nothing to say. Well, you have. Trust me. Here a few thoughts that might stimulate blog ideas for sport and exercise professionals in 2010 and get people flocking to your blog, site or… Continue

Added by Rob Robson on January 10, 2010 at 2:00pm — No Comments

2nd Semester of the Rest of My Life!

Monday (January 11, 2010) marks my second semester as a college instructor. Although the classes I teach apply more to Exercise Science than Sport Management (which I ultimately plan on teaching), it is nice to get some experience on the job while I pursue a Master's Degree. Teaching undergraduate students has been a refreshing change of pace for me, as I had become accustomed to the fast-paced life of a sales executive. Day after day I was pushed to move faster, contact more people, and sell… Continue

Added by Jonathan P. Oppold on January 9, 2010 at 2:55am — 1 Comment

The Marketing Challenges facing Grassroots Sports Organizations

Grassroots sports organizations today face greater marketing challenges than ever before. When I first launched my first sports business in 2000, there were fewer communication channels to consider when deciding upon a marketing plan and customers had less information available to them to make informed choices. Also, customers were less sceptical and had lower expectations with respect to their overall experiences. This was true across all industries, not just sports related… Continue

Added by ian McClurg on January 8, 2010 at 3:57pm — No Comments

Khan, Seda are top bets in boxing in 2010

THE SPORT of professional boxing will continue to advance and captivates boxing fans all over the globe in 2010.

The likes of Filipino boxing superstar Manny "Pacman" Pacquiao and American boxing icon Floyd Mayweather Jr. will continue to dominate the headlines in the sport in 2010.

Pacquiao the acknowledge top boxer in the world today is set to continue his boxing career against big named professional boxers one of whom is Mayweather, the former top boxer of the world.

But aside… Continue

Added by Robert Wills on January 5, 2010 at 1:21pm — No Comments

watch LIVE Barcelona vs Villarreal la liga FREE on pc

http://freeliveaction.blogspot.com/2010/01/watch-live-barcelona-vs-villarreal-la.html

Added by monjur monthahee on January 2, 2010 at 4:35am — No Comments

watch LIVE Barcelona vs Villarreal la liga FREE on pc

http://allseasonsoccertime.blogspot.com/2010/01/watch-live-barcelona-vs-villarreal-la.html

Added by monjur monthahee on January 2, 2010 at 2:35am — No Comments

Featured Blog Posts

View All

Latest Blog Posts

Most Popular Blog Posts

Blog Topics by Tags

Monthly Archives

2013

2012

2011

2010

2009

2008

2007

Groups

Forum

How do you market social media properties online for FREE?

Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.

Welcome To My Fine Art!

Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.

Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19, 2012.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

© 2013   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service