Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Gerardo Jerry Molina Noticias Magazine Argentina - Gerardo Molina opinion : Soccer, women's passion

Anadie se le ocurriría regalarle una pelota de fútbol a una beba recién nacida ni a una nena. “Las nenas juegan a las muñecas y los nenes al fútbol”, se dice. La gente que piensa sobre la base de esos criterios conservadores, no debe saber que el 42 por ciento de los aficionados al fútbol en el mundo son mujeres. Futboleras. Un estudio realizado por la agencia Sport+Markt de Alemania, puso en números la sensación que muchos tenían, aunque los resultados fueron realmente asombrosos. No es lo mis… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 8:30am — No Comments

Gerardo Jerry Molina MOLINA^¨S SPORSORSHIP ESTRATEGY - PERSPECTIVE

Gerardo Molina, gurú of sport marketing in América Patrocinar es un acuerdo en el que dos o más empresas e instituciones generan contenidos con el objetivo de aportarse valor añadido y satisfacer necesidades compartiendo mutuos beneficios. El patrocinio es un puente que facilita que los consumidores puedan reconocer y hacer más cercana su relación con productos servicios y eventos, potenciando vínculos de mayor cotidianeidad y afinidad con los mismos, proyectando aumentos en las ventas en el me… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 8:03am — No Comments

Gerardo Jerry Molina Euromericas Sport Marketing & Gerardo Molina & Asociados - Sport is the homeland of all

The Agencys is a Sport Business Strategy Consulting firm with focus on Sport Start-ups and Business Development Assistance. ► Due Diligence: We prepare Sport Business Plans, Sport Marketing Plans, Cash-Flow Analysis, Seminars, Conferrences, Grant Submissions ► Economic Development: We present your project to Economic Development Agencies and negotiate. ► Funding and Investor Relations: We introduce your project to investors and Financial Institutions; we then assist you during the negotiations t… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 7:00am — No Comments

Gerardo Jerry Molina SPORT MARKETING BOOK - GERARDO MOLINA THE SPORT PROFESSOR

http://books.google.com.ar/books?id=HeHaBEjV6EYC&pg=PA56&lpg=PA56&dq=futbol+argentino+molina+gerardo&source=bl&ots=nXyFktDHOi&sig=2wPsdDG… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 12:21am — No Comments

Gerardo Jerry Molina New Sport Marketing Agency in Argentina

Desembarco en Argentina nueva agencia alemana de marketing deportivo 01-12-2009 | La agencia nació como el resultado de la asociación entre las empresas Gerardo Molina & Asociados (Buenos Aires, Bogota) y Sportquadrat (Colonia, Alemania). La misma ya esta operando en la Argentina con una base de clientes internacionales. Las áreas de acción son el desarrollo de planes de Marketing Deportivo, cuyo campo de acción está determinado por la planificación, organización, ejecución y control de med… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 12:17am — No Comments

Gerardo Jerry Molina Football Money League - Opinion Guru Gerardo Molina

La segunda edición del informe “Football Money League”, de la firma consultora Deloitte, en la cual se examina la realidad económica y financiera del fútbol latinoamericano durante 2007, muestra que los ingresos de los equipos aún dependen principalmente de conceptos como la venta de jugadores, taquillas y derechos de transmisión. M2M.com.co consultó a Gerardo Molina, argentino experto en marketing deportivo, para conocer su análisis sobre esta situación. El estudio, realizado en seis países de… Continue

Added by Gerardo Jerry Molina on December 3, 2009 at 12:15am — No Comments

Sean Callanan Sports Geek US Study Trip

Sports Geek is heading to the USA in January to study great sports & great technology. Why leave the world’s best sporting city, Melbourne, to study sports, you might ask? Read on at Sports Geek Continue

Added by Sean Callanan on December 2, 2009 at 11:26pm — No Comments

Gerardo Jerry Molina Colombia El Espectador newspaper report Guru of Sport Marketing - Gerardo molina

Gerardo Molina, gurú del mercadeo deportivo en América Latina Sin patrocinios no hay deporte (there is no sport sponsorships) Por: Hugo Sabogal Las actividades deportivas se incorporaron a las reglas de cualquier industria. http://www.elespectador.com/impreso/negocios/articuloimpreso-sin-patrocinios-no-hay-deporte Su reciente paso por Bogotá puso de manifiesto el complejo tema del patr… Continue

Added by Gerardo Jerry Molina on December 2, 2009 at 7:17am — No Comments

Gerardo Jerry Molina El fin del deporte - Obra de Gerardo Molina - Book The end of sport ( Description in English)

Description: In the sports world we are facing the emergence of a new uncertain era, where sports institutions traditionally devoted to leisure and entertainment have become strong economic groups, and high performance clubs have constituted trademarks, with their own management rationality. Players have also changed: they have become products as well as fashion models, whereas fans are the ideal consumer segment for companies of all kinds. All these factors increase the amount and power of the… Continue

Added by Gerardo Jerry Molina on December 1, 2009 at 2:59pm — No Comments

Gerardo Jerry Molina Sport Marketing Rights ( version In Spanish)

El margen posible del negocio del fútbol por TV sería de 48% Todo indica que el fútbol profesional argentino se encuentra subexplotado. Un poco por ignorancia de dirigentes y funcionarios amateurs, en el mejor de los casos; corruptos, en el peor; y otro tanto por incapacidad para provocar los cambios necesarios, el fútbol profesional televisado no le permite ni al Estado ni a los clubes alcanzar los niveles de ingresos posibles. La consultora Gerardo Molina & Asociados y Euromericas Sport M… Continue

Added by Gerardo Jerry Molina on December 1, 2009 at 2:56pm — No Comments

Jay Kemp Social Media's Impact on Tiger

Do you really want to know what happened to Tiger Woods? No matter if it is legal, or illegal, reports will be circulated. Will this be the reason people hate social media? How is Tiger going to recover from the media circus? Continue

Added by Jay Kemp on December 1, 2009 at 2:00pm — No Comments

Gerardo Jerry Molina Euromericas Report - Gerardo Molina CEO - Real Madrid Spain Web Site

Es inviable el fútbol argentino? Advierten una crisis en la temporada 2010 http://www.fororealmadrid.com/viewtopic.php?f=10&p=240377 La Asociación del Fútbol Argentino no introdujo reformas imprescindibles en la estructura del deporte profesional para que las entidades deportivas recuperen su sustentabilidad, advirtió un estudio de las empresas de marketing deportivo Euroamericas Sport Marketing y Gerardo Molina &… Continue

Added by Gerardo Jerry Molina on December 1, 2009 at 11:37am — 1 Comment

Gerardo Jerry Molina Who is Jerry Molina

A best-selling author and Sport Marketing & Branding Speaker. He writes books, consults with Fortune 500 companies, and taught creative thinking at the Universitys of America and Europe Continue

Added by Gerardo Jerry Molina on December 1, 2009 at 9:32am — No Comments

Gerardo Jerry Molina http://fussball-kultur.org/v01/de/pub/index.html?navID=0&artikelID=4057&typ=detail&suchtxt=molina&IDS=zf1D38Mb

DEUTSCHE AKADEMIE FÜR FUSSBALL-KULTUR Südamerikas Fußball-Krise von Gerardo Molina Maddoni Continue

Added by Gerardo Jerry Molina on November 30, 2009 at 11:48am — 1 Comment

Nick Truelson This Is Essendon Aussie Rules Viral Video Launch

Hi everyone, I work as The Fan Development Manager for The Essendon Football Club (www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010). Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and Twitter we were able to g… Continue

Added by Nick Truelson on November 25, 2009 at 12:58am — 2 Comments

Dan Beeman Popular LinkedIn Group for Sponsorship Professionals Creates New Business

Being connected to this group is important to me. News about sports is important to both of us. Social media is the tool to connect and share information, so I am using this forum to share and connect. Below you will find a links and press release announcing the launch of Sponsorship Insights Group. http://www.sponsorshipinsights.com/newsroom/92.html?com_content ht… Continue

Added by Dan Beeman on November 16, 2009 at 12:12pm — No Comments

Shripal Shah SportsBiz: Redskins, Comcast teaming up online

The Washington Times has written a piece talking about the Redskins Partnership with Comcast SportsNet here in DC. They also review our new Redskins Powerboard product which just went live a couple of weeks ago. Please click on the link below to read more... I am curious on what people think.

… Continue

Added by Shripal Shah on November 13, 2009 at 11:30pm — 2 Comments

Jason Peck Athletes Need Better Online Training

I'm sure you've all heard about the recent Larry Johnson fiasco by now, but if not, please see: http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports http://mashable.com/2009/10/26/larry-johnson-twitter/… Continue

Added by Jason Peck on October 30, 2009 at 4:51pm — 10 Comments

Lindsey Link Creative- Passion for sports and design

My name is Lindsey and I am a graphic designer and illustrator who specializes in logo / Mascot design and branding. The name is Link Creative and I am eager to be of creative service to the sports industry. Please take some time to learn more about Link Creative and view portfolio samples at: www.link-creative.com I also give away occasional freebie downloads and this summer / fall I have sports twitter icons up for grabs. Check t… Continue

Added by Lindsey on October 19, 2009 at 11:56am — 1 Comment

John Lawrence Great IT service

Like most Ops managers, I’ve come across and dealt with my fair share of IT disasters. I’ve gone the route of hiring an in-house staff, only to realize that it exhausted my budget and half the time I was paying for employees to sit around and wait for a disaster to strike. I’ve also gone the route of hiring an outside company to run my IT support, again only to find that I was being overcharged at every turn and I had no REAL immediate support, more like we were put into a “Queue” and when our n… Continue

Added by John Lawrence on October 13, 2009 at 6:09pm — No Comments

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

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