Re-thinking sports marketing now that fans are in charge
Added by Callum on January 4, 2013 at 12:22am — No Comments
Added by Callum on December 13, 2012 at 9:16pm — No Comments
Added by Callum on November 16, 2012 at 2:24am — No Comments
Last week’s news included a mix of soccer, field hockey, cycling and golf along with an update on the 2014 Asian Games and a media deal. Singapore’s soccer team Albirex Niigata has a new backer. The Japanese sports brand Gol.Japan replaces Adidas as the team apparel sponsor. The Japanese J League club affiliate will wear Gol.Japan playing kits from next January till the end of the 2016 season. The Burman family, owners of the Indian medicine manufacturer Dabur, have bought a franchise of the…
ContinueAdded by Callum on November 16, 2012 at 2:00am — No Comments
Added by Callum on November 2, 2012 at 6:12pm — No Comments
Added by Callum on October 26, 2012 at 11:55pm — No Comments
Added by Callum on October 21, 2012 at 11:37am — No Comments
Added by Callum on October 12, 2012 at 5:28pm — No Comments
Added by Callum on October 6, 2012 at 3:03pm — No Comments
The second week in September featured sponsorship news in squash, cricket and soccer. There were developments in the Adidas campaign in China, news of a hard market in the European sports apparel industry and a media deal in North Korea.
Malaysian financial group, CIMB Investment Bank has signed a personal endorsement deal with Nafiizwan Adnan, the world's number 33-ranked squash player. Adnan will display the bank’s logo on his jersey in all competitions. CIMB has backed…
Added by Callum on September 15, 2012 at 2:34am — No Comments
Added by Callum on September 7, 2012 at 1:29am — No Comments
Added by Callum on August 4, 2012 at 8:43pm — No Comments
Malaysia figured prominently in sports marketing news this week along with the opening of the Olympics and a dash of football, golf and cricket.
The Malaysian conglomerate Sime Darby has extended its sponsorship of the LPGA Malaysia for another three years.
Company representative Dato' Wahab Maskan said the Sime Darby LPGA has set an international benchmark. This year’s tournament takes place at the Kuala Lumpur Golf and Country Club from October…
Added by Callum on July 28, 2012 at 6:54pm — No Comments
Major League Soccer (MLS) - A football governing body to learn from
Football business is not like any other business where the winner takes it all. It is shared glory, especially for teams playing in one league. A football league is a cooperative. It is about joint success and the Major Soccer League (MLS) of the USA is showing the way how to do it properly.
In the English league (EPL) Manchester United succeeded with the rest of other clubs in the league. They would not have the success they have today if the whole league did not succeed.…
ContinueAdded by Robert K Sebbale on July 24, 2012 at 10:46pm — No Comments
Chinese reaction to an American trade dispute was in the spotlight last week along with plenty of sponsorship activity in Singapore and Hong Kong. There was also news in European soccer and Indian cricket.
There has been official reaction from China to the Ralph Lauren Olympics uniform scandal.
The Xinhua News Agency says American complaints about outsourcing the production of clothes for the US Olympics team are “hypocritical and…
Added by Callum on July 22, 2012 at 4:30pm — No Comments
How to get non football (soccer) lovers into the stadium - for example during the 2012 London Olympics Football Tournament
There comes a point when you have to get everyone into the stadium including non football lovers. This is true when it comes to major tournaments like the World Cup (for non popular matches), the Olympics, Africa Cup of nations and even league games for teams that do not have a huge following. You have to do this or get embarrassed by empty stadiums.
The London 2012 Olympics are a case in point; they have struggled to sell football tickets especially for games not considered…
ContinueAdded by Robert K Sebbale on July 21, 2012 at 4:00pm — No Comments
Move fast the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is at your door steps
Move fast the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is at your door steps
If you are team owner and you continue to operate your fan growth and marketing casually, you are in for a rude awakening, the Barcelona, Real Madrid, Arsenal, Liverpool and Manchester United juggernaut is right at your door steps. They do not only want to take all your fans away from you, but do want to control the purse of these fans in totality. It is true as it…
ContinueAdded by Robert K Sebbale on July 16, 2012 at 11:00am — No Comments
The countdown to the Olympics was the item this last week along with F1 racing and a dash of amateur golf.
The news that the London Olympics will be aired on free TV in Hong Kong hasn’t made much of a buzz among regional advertisers. Timothy Fok, of the local Sports Federation and Olympic Committee said details of broadcasts on free to air stations were expected soon but media representatives said the news comes a bit late.
Cecilia Chan,…
Added by Callum on July 14, 2012 at 9:30pm — No Comments
Added by Callum on June 30, 2012 at 5:00pm — No Comments
Added by Callum on June 23, 2012 at 6:18pm — No Comments
2013
2012
2011
2010
2009
2008
2007
13 members
13 members
44 members
14 members
15 members
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
Started by Brian Gainor in Job Openings Jan 19, 2012.
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
© 2013 Created by Pat Coyle.
