Anadie se le ocurriría regalarle una pelota de fútbol a una beba recién nacida ni a una nena. “Las nenas juegan a las muñecas y los nenes al fútbol”, se dice. La gente que piensa sobre la base de esos criterios conservadores, no debe saber que el 42 por ciento de los aficionados al fútbol en el mundo son mujeres.
Futboleras. Un estudio realizado por la agencia Sport+Markt de Alemania, puso en números la sensación que muchos tenían, aunque los resultados fueron realmente asombrosos. No es lo mis…
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Added by Gerardo Jerry Molina on December 3, 2009 at 8:30am —
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Gerardo Molina, gurú of sport marketing in América
Patrocinar es un acuerdo en el que dos o más empresas e instituciones generan contenidos con el objetivo de aportarse valor añadido y satisfacer necesidades compartiendo mutuos beneficios. El patrocinio es un puente que facilita que los consumidores puedan reconocer y hacer más cercana su relación con productos servicios y eventos, potenciando vínculos de mayor cotidianeidad y afinidad con los mismos, proyectando aumentos en las ventas en el me…
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Added by Gerardo Jerry Molina on December 3, 2009 at 8:03am —
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The Agencys is a Sport Business Strategy Consulting firm with focus on Sport Start-ups and Business Development Assistance.
► Due Diligence:
We prepare Sport Business Plans, Sport Marketing Plans, Cash-Flow Analysis, Seminars, Conferrences, Grant Submissions
► Economic Development:
We present your project to Economic Development Agencies and negotiate.
► Funding and Investor Relations:
We introduce your project to investors and Financial Institutions; we then assist you during the negotiations t…
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Added by Gerardo Jerry Molina on December 3, 2009 at 7:00am —
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Added by Gerardo Jerry Molina on December 3, 2009 at 12:21am —
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Desembarco en Argentina nueva agencia alemana de marketing deportivo
01-12-2009 | La agencia nació como el resultado de la asociación entre las empresas Gerardo Molina & Asociados (Buenos Aires, Bogota) y Sportquadrat (Colonia, Alemania). La misma ya esta operando en la Argentina con una base de clientes internacionales. Las áreas de acción son el desarrollo de planes de Marketing Deportivo, cuyo campo de acción está determinado por la planificación, organización, ejecución y control de med…
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Added by Gerardo Jerry Molina on December 3, 2009 at 12:17am —
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La segunda edición del informe “Football Money League”, de la firma consultora Deloitte, en la cual se examina la realidad económica y financiera del fútbol latinoamericano durante 2007, muestra que los ingresos de los equipos aún dependen principalmente de conceptos como la venta de jugadores, taquillas y derechos de transmisión. M2M.com.co consultó a Gerardo Molina, argentino experto en marketing deportivo, para conocer su análisis sobre esta situación.
El estudio, realizado en seis países de…
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Added by Gerardo Jerry Molina on December 3, 2009 at 12:15am —
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Sports Geek is heading to the USA in January to study great sports & great technology.
Why leave the world’s best sporting city, Melbourne, to study sports, you might ask?
Read on at Sports Geek Continue
Added by Sean Callanan on December 2, 2009 at 11:26pm —
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Gerardo Molina, gurú del mercadeo deportivo en América Latina
Sin patrocinios no hay deporte (there is no sport sponsorships)
Por: Hugo Sabogal
Las actividades deportivas se incorporaron a las reglas de cualquier industria.
http://www.elespectador.com/impreso/negocios/articuloimpreso-sin-patrocinios-no-hay-deporte
Su reciente paso por Bogotá puso de manifiesto el complejo tema del patr…
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Added by Gerardo Jerry Molina on December 2, 2009 at 7:17am —
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Description:
In the sports world we are facing the emergence of a new uncertain era, where sports institutions traditionally devoted to leisure and entertainment have become strong economic groups, and high performance clubs have constituted trademarks, with their own management rationality. Players have also changed: they have become products as well as fashion models, whereas fans are the ideal consumer segment for companies of all kinds. All these factors increase the amount and power of the…
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Added by Gerardo Jerry Molina on December 1, 2009 at 2:59pm —
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El margen posible del negocio del fútbol por TV sería de 48%
Todo indica que el fútbol profesional argentino se encuentra subexplotado. Un poco por ignorancia de dirigentes y funcionarios amateurs, en el mejor de los casos; corruptos, en el peor; y otro tanto por incapacidad para provocar los cambios necesarios, el fútbol profesional televisado no le permite ni al Estado ni a los clubes alcanzar los niveles de ingresos posibles. La consultora Gerardo Molina & Asociados y Euromericas Sport M…
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Added by Gerardo Jerry Molina on December 1, 2009 at 2:56pm —
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Do you really want to know what happened to Tiger Woods? No matter if it is legal, or illegal, reports will be circulated.
Will this be the reason people hate social media?
How is Tiger going to recover from the media circus?
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Added by Jay Kemp on December 1, 2009 at 2:00pm —
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Es inviable el fútbol argentino? Advierten una crisis en la temporada 2010
http://www.fororealmadrid.com/viewtopic.php?f=10&p=240377
La Asociación del Fútbol Argentino no introdujo reformas imprescindibles en la estructura del deporte profesional para que las entidades deportivas recuperen su sustentabilidad, advirtió un estudio de las empresas de marketing deportivo Euroamericas Sport Marketing y Gerardo Molina &…
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Added by Gerardo Jerry Molina on December 1, 2009 at 11:37am —
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A best-selling author and Sport Marketing & Branding Speaker. He writes books, consults with Fortune 500 companies, and taught creative thinking at the Universitys of America and Europe
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Added by Gerardo Jerry Molina on December 1, 2009 at 9:32am —
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DEUTSCHE AKADEMIE FÜR FUSSBALL-KULTUR
Südamerikas Fußball-Krise
von Gerardo Molina Maddoni
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Added by Gerardo Jerry Molina on November 30, 2009 at 11:48am —
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Hi everyone,
I work as The Fan Development Manager for The Essendon Football Club (
www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010).
Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and Twitter we were able to g…
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Added by Nick Truelson on November 25, 2009 at 12:58am —
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Being connected to this group is important to me. News about sports is important to both of us. Social media is the tool to connect and share information, so I am using this forum to share and connect.
Below you will find a links and press release announcing the launch of Sponsorship Insights Group.
http://www.sponsorshipinsights.com/newsroom/92.html?com_content
ht…
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Added by Dan Beeman on November 16, 2009 at 12:12pm —
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The Washington Times has written a piece talking about the Redskins Partnership with Comcast SportsNet here in DC. They also review our new Redskins Powerboard product which just went live a couple of weeks ago.
Please click on the link below to read more... I am curious on what people think.
…
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Added by Shripal Shah on November 13, 2009 at 11:30pm —
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Added by Jason Peck on October 30, 2009 at 4:51pm —
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My name is Lindsey and I am a graphic designer and illustrator who specializes in logo / Mascot design and branding. The name is Link Creative and I am eager to be of creative service to the sports industry.
Please take some time to learn more about Link Creative and view portfolio samples at:
www.link-creative.com
I also give away occasional freebie downloads and this summer / fall I have sports twitter icons up for grabs. Check t…
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Added by Lindsey on October 19, 2009 at 11:56am —
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Like most Ops managers, I’ve come across and dealt with my fair share of IT disasters. I’ve gone the route of hiring an in-house staff, only to realize that it exhausted my budget and half the time I was paying for employees to sit around and wait for a disaster to strike. I’ve also gone the route of hiring an outside company to run my IT support, again only to find that I was being overcharged at every turn and I had no REAL immediate support, more like we were put into a “Queue” and when our n…
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Added by John Lawrence on October 13, 2009 at 6:09pm —
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