Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Michael Volkmann Now it's Time for a new and unique Vision! A Global Social Network combined with a free business opportunity!

A social network platform launches Global - Start in Europe and Asia at the same time Now it's Time for a new and unique Vision! A Global Social Network combined with a free business opportunity! The Product Genius service packs that help people to save money and improve lifestyle. The Marketing Plan 1. Binary System 2. Matching Bonus System 3. Pool-Shares for Leaders 4. 49% of the shares for active associates We are A Elite-Team of highly experienced and professional Networkers an… Continue

Added by Michael Volkmann on November 5, 2009 at 6:26pm — No Comments

Jason Peck Athletes Need Better Online Training

I'm sure you've all heard about the recent Larry Johnson fiasco by now, but if not, please see: http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports http://mashable.com/2009/10/26/larry-johnson-twitter/… Continue

Added by Jason Peck on October 30, 2009 at 4:51pm — 9 Comments

Shripal Shah Washington Redskins launch RedskinsPowerboard.com

The Washington Redskins launched a new multimedia online property called Redskins Powerboard (www.redskinspowerboard.com) on Monday night. The Redskins Powerboard is a fully immersive multimedia experience of all Redskins content--you'll need the latest Flash version and a big monitor. We want to provide a rich, multimedia experience allowing fans to navigate and experience Redskins content in their own unique way. Fans will be able to vote on in… Continue

Added by Shripal Shah on October 27, 2009 at 1:00pm — 1 Comment

Lindsey Link Creative- Passion for sports and design

My name is Lindsey and I am a graphic designer and illustrator who specializes in logo / Mascot design and branding. The name is Link Creative and I am eager to be of creative service to the sports industry. Please take some time to learn more about Link Creative and view portfolio samples at: www.link-creative.com I also give away occasional freebie downloads and this summer / fall I have sports twitter icons up for grabs. Check t… Continue

Added by Lindsey on October 19, 2009 at 11:56am — 1 Comment

John Lawrence Great IT service

Like most Ops managers, I’ve come across and dealt with my fair share of IT disasters. I’ve gone the route of hiring an in-house staff, only to realize that it exhausted my budget and half the time I was paying for employees to sit around and wait for a disaster to strike. I’ve also gone the route of hiring an outside company to run my IT support, again only to find that I was being overcharged at every turn and I had no REAL immediate support, more like we were put into a “Queue” and when our n… Continue

Added by John Lawrence on October 13, 2009 at 6:09pm — No Comments

Joe Gill My Passion for Marketing: Building a Following via Social Media

Sports, Marketing, and Creative Writing. What could be better? Two months ago, I was asked by a former business associate to contribute to some sports history websites (http://boston.sportsthenandnow.com/ and http://sportsthenandnow.com/) that he was launching. He asked me because he knew I was very passionate about Boston Sports especially the Bruins and the Patriots. People always tell me that things happen for a reason. I was a casualty of financial cuts at my last job, so I have some free… Continue

Added by Joe Gill on October 6, 2009 at 11:18am — 2 Comments

Joe Gill My Passion for Marketing: Social Media Blitz in Sports

All I have to say is WOW! T.O. tweeting about the Buffalo Bills draft pick signing before Adam Schefter from ESPN reported it. OchoCinco tweeting about his FG kick and kick off against New England, literally right after the game probably within seconds (Who knows, he may have had a waterproof IPhone in the shower). I had a bad case of insomnia last night, so I tuned into Ocho video streaming from the Bengals team plane! Great content, especially Ocho's commentary about the Panini he was eating (… Continue

Added by Joe Gill on October 6, 2009 at 11:00am — 1 Comment

Michael Volkmann a few minutes to create a video clip from your photos

Welcome to the End of Slideshows http://bit.ly/3Y686c now comes the video show.Turn your photos & videos into pure amazing. Das Ende der Slideshows,bei Animoto kannst Du in wenigen Minuten einen Videoclip aus Deinen Fotos erstellen lassen http://bit.ly/3Y686c Tweuropa Network- we use animoto … Continue

Added by Michael Volkmann on October 6, 2009 at 7:45am — No Comments

Pat Coyle This is worth a look..

The Fan Economy: Becoming Fan Focused
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Added by Pat Coyle on October 1, 2009 at 9:25pm — 1 Comment

Pat Coyle Live Tweets from Sponsor Symposium worth a read...

@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites Continue

Added by Pat Coyle on September 30, 2009 at 1:00pm — No Comments

Kary Rivera All the Sports World is a Twitter

Twitter has grown into a national phenom. I remember when I first joined twitter, it was over 2 years ago. If you can imagine it was less crowded then it is now. That could be a major understatement. I remember trying to explain to people what twitter was back then and it went way over there heads. They didn't get it. Now it is the new MySpace and everybody gets it. Thanks to athletes and other celebrities who have made it the "it" thing to do. Back then there was "twitter celebs" those tech gee… Continue

Added by Kary Rivera on September 30, 2009 at 11:23am — No Comments

Pat Coyle MyColts.net lets social fans get closer to team

mycolts ball The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personali… Continue

Added by Pat Coyle on September 25, 2009 at 12:04pm — No Comments

Gijsbregt Brouwer Cool conference in Barcelona

Next week (September 30 and October 1) there will be a cool conference on Sportsmarketing and New Media --> http://bit.ly/rvgKu It's the first of its kind in Europe and interesting for all (new) sportsmarketers. I will be the chair for those two days and there is a great lineup with speakers from FC Barcelona, Liverpool/Manchester United, NFL, IMG, Sportfive, FEI & FIM (international sport associations) and some cool mobile and internet a… Continue

Added by Gijsbregt Brouwer on September 24, 2009 at 2:52am — No Comments

Shripal Shah Redskins Tweets at FedExField

In the past 2 weeks we have launched phases 2 and 3 (sort of) of Redskins Twackle/Redskins on Twitter. Phase 2 - We now have a module on the homepage of Redskins.com which shows the latest tweets from our team's writers which also can drive people to RedskinsTwackle.com to see the latest trends and tweets about the Redskins. Phase 3 - During our home opener we debuted a new area in our club level called the Audi Club. In the Audi Club we had 4 60 inch LCD tv's showing the Redskins games, next… Continue

Added by Shripal Shah on September 22, 2009 at 10:30pm — 2 Comments

Mark Gleason C.H.A.M.P.S. Inc. An Athletic Marketing & Placement Service for Collegebound Athletes

My name is Mark Gleason and we’re looking to network/partner with sports related businesses and individuals to increase our client base and expand our operations. I own and operate a marketing and placement service for collegebound high school athletes called C.H.A.M.P.S. which stands for: C ollegebound H igh school A thletes M arketing & P lacement S ervices. In short, we professionally package and market high school athletes to the college ranks, in all sports. Not all high school athletes… Continue

Added by Mark Gleason on September 19, 2009 at 4:30pm — No Comments

Brian Gainor The Top 5 Activation Ideas from the U.S. Open...

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space? Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html Continue

Added by Brian Gainor on September 14, 2009 at 9:01pm — No Comments

Stewart Whicker If it was easy then everyone would be doing it!

You have heard that old saying it is not what you know but who you know. Well its blindingly true. No matter how many, mailouts, no matter how many phone calls or emails you send out the response will always be the same. With a sweep of the hand, with a sorry sir she is in a meeting and with a single press of the delete button. Gone out of sight out of mind. Thats the reality and thats the way it has to be. So how do you get through. Its who you know, talk to people. Think of the highest pr… Continue

Added by Stewart Whicker on September 5, 2009 at 3:58am — No Comments

Gary P. You have to love an NFL franchise that sues the fans in a hard economy! Way to go Redskins!

When I saw this I could hardly believe what I was reading! Seriously!? An NFL franchise forcing a long-time, devoted season ticket holder into bankruptcy?! This article is from the Washington Post so it features the Washington Redskins in particular. Sponsorship dollars must be in serious decline if this is how a sports franchise has to earn extra money in a rec… Continue

Added by Gary P. on September 3, 2009 at 9:14pm — No Comments

Joshua Duboff Sports Theme Songs Capture the Passion of the Fans

Opening weekends of the college football and pro football seasons are right around the corner. It’s time to take a step back from the business of sports and celebrate this moment. Over the last decade, football has become the premier American sport. Sundays are made for the NFL they say. Saturdays are for college football. Then there’s the Thursday night and Friday Night games too. Four nights of football a week? Sounds good to us. There are certain passion points that draw fans to the game of… Continue

Added by Joshua Duboff on September 3, 2009 at 3:15am — No Comments

Howard Brodwin ESPN Moves Into Boston Market, Debuts Local Site (MediaPost.com)

ESPN.com Local - Boston, NY, Dallas and Los Angeles sites are on the way as well... http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112551 Continue

Added by Howard Brodwin on August 31, 2009 at 4:20pm — No Comments

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Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas 1 day ago.

Pat Coyle

How are golfers and golf courses using social media & mobile? 18 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Jason Peck 1 day ago.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

Pat Coyle

Can fantasy biz survive without social media? 10 Replies

Can fantasy biz survive without social media? Share your thoughts here This question is inspired by Sports 2.0 member, Scott Philp, who published a great article in Media post yesterday (Moneyball...

Tagged: games, social, fantasy, sponsorship

Started by Pat Coyle in Sponsorship Strategy. Last reply by Bob Gaudreau Nov 2.

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Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]

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