Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

wxjunkie
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  • Louisville, KY
  • United States
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wxjunkie and Kiana Lewis are now friends
yesterday
Interesting article in "The Times Online" in the UK about professional athletes, in this case soccer players and how they could use Twitter: http://timesonline.typepad.com/thegame/2009/03/footballers-mis.html Good discussion. Tim
March 9
Kris replied to wxjunkie's discussion 'Twitter'
have you heard of twackle.com? It's incubated by Octagon and looks like a sports-specific platform built on top of twitter.
February 23
I see it as a great vehicle for giving fans access to athletes during media tours, book signings, promotional appearances, etc. I years past, you would rely on media to cover an in-market promotional tour with an athlete. Now, you can still drive ma…
February 23
I know the Suns use Twitter frequently, what else are you guys working on?
February 8
I think it has a great application. Twitter has two possible uses: microblogging (1-way communication) and accessible-anywhere 2-way communication (not exactly chat, but close to it). While i think twitter is best used as the first option, it natur…
February 5
Gee, thanks.
February 3
I typed "louisville" into the search box, and found some for you: http://sportsmarketing20.com/main/search/search?q=louisville
February 3

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journalist
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Wxjunkie's Blog

wxjunkie

Louisville

Without reading every profile on the site, are there any users on here from the Louisville, Ky. area?

Posted on January 31, 2009 at 12:17pm — 2 Comments

wxjunkie

Social Sports

There seems to be a gaping hole on the Web for sites about sports and social networking. Aside from this one, obviously, and a few personal blogs I can't find much. Post some links, guys!

Posted on January 25, 2009 at 3:23pm —

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At 10:55am on February 1, 2009, Gino Ferrario said…
No prob. My business partner and I are having a disagreement and I think you might be able to help solve it. It has to do with Journalist.....More info to follow
At 10:18pm on January 27, 2009, wxjunkie said…
Good stuff, Jason. Is it me or have pro sports franchises not harnessed social networking yet?
At 10:10pm on January 27, 2009, Jason Peck said…
I write about sports and social networking from time to time on my blog at http://www.jasonfpeck.com if you're interested
 
 

Discussion Forum

Robert K Sebbale

Home grown Database versus vendor CRM programs

What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…

Started by Robert K Sebbale Feb 17.

Mike Mahoney

Microsoft CRM Users? 1 Reply

Any other users of Microsoft CRM for selling sponsorships?

Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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