Re-thinking sports marketing now that fans are in charge
Terri Kelley's Page
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Profile Information
- What kind of company do you work for?
- college sports team
- What is the name of your company?
- Longhorn Sports Network/division of IMG College Sports
- What is your job title?
- Director of Operations, LSN
- What is your job function?
- management
- Company Website
- www.TexasSports.com">http://www.IMGCollege.com www.TexasSports.com
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The European perspective
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Ethnic/Multicultural Spo…
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Twitter Sports Connect
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Sport Management in the…
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Forum
Social Media within Football (Soccer) - is there a place for it? 1 Reply
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Ryan Knapp 8 hours ago.
sports sponsoring by a bank
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy 17 hours ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
Comment Wall (7 comments)
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I am working as a summer intern for a company called Flimp Media that develops web video marketing and analytics technology. Looking at your line of work, it seemed like Flimp could be valuable for your marketing efforts.
Flimp has made it very easy and inexpensive to create, distribute and track web video marketing campaigns for event promotion, fundraising, alumni connections, recruiting, selling merchandise, and player profiles. My guess is that a company like Nike, Gatorade, etc. would be interested in branding your outbound "flimps" to reach your fan base. They could underwrite your campaigns, costing your dept. nothing. We have many client examples and case studies on our website at www.flimp.net.
If you are interested in using web video marketing, I’m sure we can set up a trial account for you.
We have recently been in contact with other colleges such as Duke University, Villanova University, Syracuse University, and Davidson University. Thanks for your time and please let me know if you have questions or would like some more information.
I would be happy to show you some examples of recent 'flimps.' Thanks, Allie
We have some interesting opportunities for live college football games for the major conferences and top 25 for the fall.
We covered al major bowls the last two years (six in-stadium game promos) and Wild Card toSuperbowl, now branching out to season long initiatives for live branded text massaging prediction games and companion microsites. Launching our own destination site in August.
I would like to learn about what you do for IMG.
Regards,
Kent Jordan - Founder
EVP Business Development
KlickSports
"Live Multi-media
Casual Sports Games"
Los Angeles, Ca
310-467-1648
I'd love to bounce a couple ideas to you, when you get a chance. I work for a .com startup called Zazzle.com (30 minutes south of San Francisco) which has a pretty amazing site, and on top of all the items we have, -EVERYTHING is produced and shipped in 24 hours or less.
I've spent quite a bit of time in the college sports arena and was on the sideline with my 15 year old son for the UT/Nebraska game...
Please track me down @ scott.pelluer@zazzle.com at your earliest convenience.
Sincerely,
Scott
Right now I am not working on the .com side. Once it is rolled out, I am sure I will have some role over there. We are doing a lot of cool things in the coming months.
Thanks for the acceptance look forward to getting new ideas from everyone
Great meeting you earlier this week. Nice Horns win as well, by the way. I know you guys are pretty well set locally, and I'm sure Jeff will be there to offer his assistance,.but should you ever have PR needs or just want to get an outside opinion feel free to drop a line.
Best,
Steve
212.537.8094
sbonsignore@gcigroup.com