Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

David Astramskas
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  • houston
  • United States
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Anthony Pischke and David Astramskas are now friends
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David Astramskas's Discussions

7th inning stretch for innovation

The idea will work but since your product is targeting the mobile and web2.0 world, I would redo the design of the site for mobile devices (excluding the Iphone) and take advantage of the typical web…

Tagged: content, generated, user, marketing, wimeme

Replied Apr. 8, 2008

What can Indy do to win Super Bowl bid?

Give them the city(s) people want in Indy and/or celebrate the cold weather. Lombardi and the packer fans love the cold. New Yorkers love the cold. How cool would it be for the people from New York…

Tagged: bowl, super, indianapolis, 2012

Replied Apr. 8, 2008

Is Linked In helping us grow?

Linkedin turned adults into their myspace loving kids. It's all about how many connections you have and how many groups you belong too. A lot of people are using Linkedin as a resume tool that futur…

Tagged: strategy, linked, in

Replied Apr. 8, 2008

David Astramskas's Groups

 

Red Apples Solutions / Team Flight Brothers

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INFO

OWNED BY: Ineffable Media
PRESIDENT: Robert Horry
OFFICIAL ROSTER: Air Up There, KD, Hawk, Reemix, Slam, Flyte, Sir Isaac, Exile
AFFILIATES: JR Rider, Tdub, 94 Inc

PRODUCTS
Official TFB DVD
Team Flight Jump Program with James Cooper, Air Up There & KD
More coming soon

WEBSITES
TFAS: Teamflightallstars.com
TFB DVD: Teamflightbrothers.com
Social network: Teamflightclub.com (over 6k members)
Facebook: facebook.com/teamflightallstars (over 5k fans)
Twitter: twitter.com/teamflightclub (over 1,600 followers)
YouTube: youtube.com/teamflightallstars (coming soon, our TFB YouTube account had over 22 million views)

David Astramskas's Blog

David Astramskas

Morgan Stanley March Internet Trends Report

Some interesting reading.

Morgan Stanley March Internet Trends report: http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/
Sample data:

* YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
* 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2… Continue

Posted on April 29, 2008 at 9:42am — 1 Comment

David Astramskas

The Future of Interactive Online Video

Greetings,
I have a long history of developing online products for the sports industry and my latest experiment is with interactive online video that allows for every moving object on the screen to be a link to other media content.

Ex: Click on a player and read his stats, click on the jumbotron ad and view and purchase the product displayed, click on an audio link while the stadium music is playing and you can purchase the song from itunes, you get the point.

What do you all think about the p… Continue

Posted on April 7, 2008 at 12:30pm — 1 Comment

NBA EP DVD Collection - Awards & featured in magazines

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Comment Wall (6 comments)

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At 6:44pm on June 1, 2008, Mark Heller said…
David,

Hello my name is Mark Heller and I'm the CEO of Diehard101.com. We are launching in 5 weeks and I want to talk to you about your post that you had about a live link off of a video. I have a couple of different projects that I'm working on where I think you and I can do some work together. When would be a good time for us to talk?

Mark
At 5:11pm on June 1, 2008, Jason Peck said…
How's everything going with TFB?
At 2:33pm on May 12, 2008, rob harris said…
David, love to discuss- let me know if you want to get on the phone
At 3:02pm on April 17, 2008, Jason Peck said…
Twitter- I basically use it now instead of Facebook to keep up with things and meet new, interesting people. I think it's a great tool for increasing/enhancing one's web presence and another way to let people find you and increase touches with your audience.

There are also ways to find out/keep track of what people are saying about a brand on Twitter. This can be beneficial, since it allows companies/individuals to respond instantly to any negative (or positive) discussions.

Would be happy to talk more or help if you'd like.
At 2:10pm on April 17, 2008, Jason Peck said…
sounds good. Would be interested to see it when you're done.
At 10:36am on April 15, 2008, Jason Peck said…
David- I really really like the Team Flight Brothers website. Do you use Twitter at all to increase touches with fans and get to know your audience better? If not, let me know and I'd love to explore ways I could help (or help with anything else with TFB...)

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Team Flight Allstars
What is your job title?
Owner
What is your job function?
Marketing
Company Website
http://www.teamflightallstars.com
Personal Website
http://www.ineffablemedia.com
Who referred you to SM 2.0? (Or how did you find it)?
Linkedin
 
 

Forum

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 1 Reply

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Ryan Knapp 8 hours ago.

federico smanio

sports sponsoring by a bank

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy 17 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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