Re-thinking sports marketing now that fans are in charge
patrizia's Page
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- SKY ITALIA
- What is your job title?
- Sport Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.sky.it
- Who referred you to SM 2.0? (Or how did you find it)?
- my linkedin contact
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Ticket Sales
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Action Sports
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The European perspective
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Tennis Open
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NYC Summit 10/16/08
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Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela 11 hours ago.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 1 day ago.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec 19.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2009 Created by Pat Coyle
Comment Wall (5 comments)
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you're quite right a sport marketing manager is a sport promoter .
Use sport ad a media . So if you need to raise brand awareness you plan sport sponsorhip programs . If your goal is to promote a product you may use
sport testimonials as ambassadors to promote the product or you mau use big sport events where you can showcase in a sport contest your product which needs to be sport related /conencted and so forth....
I can send you some project if you want to look deeper into it.let me know.
p.
I am just curious and maybe looking for a job change to sports marketing. But what does a sports marketeer do. Is it like any normal company marketeer, but then with a cool product like sports? Thanks! Wouter (planner at an advertising agency)
Just to share ....I have just finished to work on a collection of 16 DVD on the history and legend of Rugby world. Very exciting even though Rugby in >Italy is not exactly the biggest sport ....Here is all bread and soccer!!
Bye............
p.
The core business is selling syndicated feeds of the rugby union content on the site to other rugby related businesses to help them attract search engine traffic and give people a reason to keep going back to their site.
Cheers
Jeremy