Re-thinking sports marketing now that fans are in charge
mike kerns's Page
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Citizen Sports
- What is your job title?
- CEO/Founder
- What is your job function?
- management
- Company Website
- http://citizensportsnetwork.com
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
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Jeff Howe (Wired Magazine) featured our model in his 2008 Business Book - Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business.
I'm with TopCoder, we're the guys from Glastonbury, CT who operate a massive dev. community and through our talented crowd we launch and host software and creative apps competitions for our clients (AOL, ESPN, GEICO, VeriSign, & more). We deliver back ONLY winning and best solutions, code, and design.
Our process cuts out a lot of the bloat that is infamous in the software world. With no hours paid by clients this is a delivery based model. Would love to show you more and talk about how you can leverage us at Citizen Sports to get more done in parallel and vastly lower your cost per deliverable along the way. From a macro perspective, we give our clients a tremendous upsurge of creative, innovative, and maintenance bandwidth with none of the pitfalls typically associated with attempting to scale such a surge of talent and capacity ... it's an On Demand Platform you tap for the software skills you need when you need them that also innately rewards volume. Reading your bio, I think you'd really appreciate what we built and how we extract greatness from the crowd time and time again.
Best,
Clinton
TopCoder
cbonner@topcoder.com