Re-thinking sports marketing now that fans are in charge
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Pat Coyle
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Sports Social Networks
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Pat Coyle's Discussions
How are golfers and golf courses using social media & mobile?
20 Replies
Started this discussion. Last reply by Miklós Breitner Nov 16.
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Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- President
- What is your job function?
- Marketing
- Company Website
- http://www.mycolts.net
- Personal Website
- http://www.patcoyle.net
Indianapolis Colts breaking new ground online
Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv
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Pat Coyle's Blog
Live Tweets from Sponsor Symposium worth a read...
Posted on September 30, 2009 at 1:00pm —
MyColts.net lets social fans get closer to team
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.
One example: the MyColts.net Game Ball.
Each week during the season one fan will be selected to receive a personali… Continue
Posted on September 25, 2009 at 12:04pm —
I'M SOMEBODY...thanks to Twitter
But last week I wrote a blog post and tweeted a link to the post.
A couple minutes later, I get an E mail from a Forbes.com , Tom Van Riper, who had been following me on Twitter.
We spoke by phone...and yesterday he wrote a nice story about the ide… Continue
Posted on August 12, 2009 at 11:25pm — 5 Comments
Why some Colts fans don't like Twitter
Interesting the see the resistance. It seems that whichever social media we're talking about, Facebook, MyColts, Twitter...until you have a real use for it, and try it, you really can't appreciate it and will resist.… Continue
Posted on August 6, 2009 at 9:43am —
Groups
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Pro Athletes
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The European perspective
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Marketing & Sponsorshi...
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Search and Social Mark...
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Twitter Sports Connect
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Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
Comment Wall (32 comments)
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Thanks for your welcome. I've been around some and yes, life here on Banderas Bay is gorgeous. I'm a sailor and fisherman myself and have been thinking about retiring down here for years. I finally reached my life's ambition, I'm a bum on a beach!
I enjoy your blog. Good stuff.
You might find our blog interesting. www.getflimped.com
Good source for info on Video Landing Pages.
Thanks,
Terry Whelan
www.flimp.net
This is a great site and I second ArLena's request below to hold a summit in Houston, Austin or Dallas. Thanks for providing this forum!
Cheers!
Cheryl Walters
Hope you're enjoying summer!
Pat Croce, the former owner of the Philadelphia 76er's is a recent investor of Flimp's. (It's really interesting to google Pat's name)
Next time I speak to him, I'll ask him to sign up with 2.0.
Thanks,
Terry Whelan
www.flimp.net
Do you see doing a Summit in Houston, Austin, or Dallas.
If it is feasible or on the chalkboard, please let me know.
Grateful,
Ar Lena
Thanks for providing this forum.
I've had some meaningful exchanges initiated by 2.0
eVideo campaigns continue to gain popuality as an effective way to promote & sell tickets in the world of sports.
Thanks,
Terry
I had the same question as Terry below since it would be nice to get a list ahead of time of all the attendees and their contact info so we could try and set up some face time with people we are interested in meeting with prior to the event and get some of the leg work out of the way.
Cheers
Tim Horton
CEO Sports Training Interactive.
Will you be creating a Group for people planning to attend the Oct. 16 Summit in NY?
I will be there, as well as Flimp's CEO, Wayne Wall.
Thanks,
Terry
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