Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Pat Coyle's Discussions

If you owned a sports team, how would you be using YouTube?
8 Replies

Started this discussion. Last reply by James Little Mar 30, 2011.

Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
17 Replies

Started this discussion. Last reply by Lindsey Townson Caballero Jul 14, 2011.

 

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Alex Lamont joined Pat Coyle's group
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Chicago - United Center

Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the event Website to register.
Jul 30, 2012
Alex Lamont joined Pat Coyle's group
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San Francisco - AT&T Park

Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web page to register.See More
Jul 30, 2012
Pat Coyle posted photos
Oct 18, 2011
Saul Levine joined Pat Coyle's group
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San Francisco - AT&T Park

Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web page to register.See More
Sep 19, 2011
Pat Coyle's album was featured

Digital Fan Marketing Summit - New York

Photos taken at DFM11-NYC on June 8, 2011
Aug 25, 2011
Pat Coyle and Anthony Kaniuk are now friends
Jul 18, 2011
Lindsey Townson Caballero replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
"Depends on the brand and its objectives. If the brand is already pretty prominent, it can increase awareness and make it stronger with the social media. With the commercial you definitely know you will reach TONS of people...the social media is not…"
Jul 14, 2011
Sylvia Liu replied to Pat Coyle's discussion Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?
"Nice post, thanks"
Jun 29, 2011

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Coyle Media, Inc.
What is your job title?
President
What is your job function?
Marketing
Company Website
http://www.coylemedia.com
Personal Website
http://www.coylemedia.com/blog

Indianapolis Colts breaking new ground online


Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv

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Pat Coyle's Blog

Sports Fan Graph tracks teams on Facebook, Twitter

We just hacked together a little app that tracks followers of sports teams on Facebook and Twitter. Sports Fan Graph

sports fan graph

This is merely an "Alpha" version. We're still loading in data from U.S. teams. We will add motorsports, olympic sports and we will move on to major universities and international sports. As we go we plan to add features that will allow the sports… Continue

Posted on May 20, 2010 at 7:15am

NYC Sports event live today

Posted on December 7, 2009 at 2:40pm

This is worth a look..

Posted on October 1, 2009 at 9:25pm — 1 Comment

Live Tweets from Sponsor Symposium worth a read...

@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites

Posted on September 30, 2009 at 1:00pm

MyColts.net lets social fans get closer to team

mycolts ball

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.



One example: the MyColts.net Game Ball.




Each week during the season one fan will be selected to receive a personalized game ball. These are balls are official NFL footballs, and they're painted by the same company that does the balls for Colts players and… Continue

Posted on September 25, 2009 at 12:04pm

Comment Wall (34 comments)

At 10:19am on December 19, 2007, Liana "Li" Evans said…
Thanks for pointing that out Pat - must need caffeine or something!

Saw it on your blog and just knew I had to join.
At 12:03pm on December 19, 2007, Liana "Li" Evans said…
and this is the first place i posted it to, after putting it on YouTube yesterday. :)

oh hey mind adding me as a friend ?
At 1:39pm on December 21, 2007, Dan Lewis said…
thanks for the invite!
At 3:16pm on December 22, 2007, Lance Brown said…
Why New York?
At 9:52pm on December 22, 2007, Pat Coyle said…
NYC is where much of the sponsorship action is
At 7:57am on December 27, 2007, Dr. Bob Goldwasser said…
Pat-I would love to attend the Sport Marketing 2,0 Summit but NYC in February is too cold for me. Will there be Web Conferencing available so that those that can not physically attend listen/participate via the Internet?
At 10:56am on January 10, 2008, Scott Yancey said…
Pat,
I hope to make it to New York for the meeting on Feb 12. One2One Mobile is offering some very unique mobile marketing products. Go Colts!
At 4:35pm on January 10, 2008, Michael Jaquet said…
Hi Pat, Brian Litvack recruited me for this site. Glad to be part of the community.
At 5:15pm on January 21, 2008, Kristin Hace said…
Hey Pat,

Thanks for putting all of this together...we're always interested in what you have to say.
At 9:14am on February 12, 2008, Ian Hall said…
Thanks for organizing the SM 2.0 Summit. Looking forward to it.

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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