Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

barbara oconnell
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  • Yarmouth, ME
  • United States
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Latest Activity

barbara oconnell and Jimena Alexander are now friends
November 10
barbara oconnell left a comment for Jim Demers
August 25
barbara oconnell and Jim Demers are now friends
August 25
Jim Demers left a comment for barbara oconnell
August 24
barbara oconnell and Thomas D. Hagen are now friends
April 29
barbara oconnell left a comment for Jason Cronkhite
March 20

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
OMG (O'Connell Marketing Group)
What is your job title?
President
What is your job function?
Marketing
Who referred you to SM 2.0? (Or how did you find it)?
Tim Horton

Comment Wall (4 comments)

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At 2:32pm on August 24, 2009, Jim Demers said…
Hi Barbara:

Please contact me. I am looking for someone to market my new web site for coaches.

Thanks!!
Jim Demers
At 3:11pm on December 2, 2008, Ryan Knapp said…
Hey Barbara,

Thanks for the add and the reply. Yeah, I agree in cultivating relationships before making the calls.

It's who you know, not what you know!
At 12:09pm on November 6, 2008, Robert K Sebbale said…
Hi Barbara,

I need your help. Am in a process of moving my business forward. But I do not know exactly the best foot forward. South African stadiums are empty on match days. The reason is that teams are doing no proper marketing. I believe I have the tools to change this. But how do I convince the powers that be in the soccer world here, that I have the tools that will change the face of the stands.

How did you go about getting the confidence of your customers?

Please help.

Robert
At 10:17am on August 30, 2008, Terry said…
Barbara, I remember contacting you when you were doing work for the Boston Lobsters. At Flimp, we have a software platform that simpifys Web Video Marketing.
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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