Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Tom Cosentino
  • Male
  • Princeton, NJ
  • United States
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  • ramon ruiz meyemberg
  • Kiana Lewis
  • Zach McDonie

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Marketing "Insights" for Insightful Player

Chrissy Carew launched Insightful Player™ last April with a vision of providing an answer to  a crucial worldwide calling for messages of hope that provoke positive action. Her platform…Continue

Tags: inspiring, youth, players, NFL, Player

Started Feb 10, 2011

Insightful Player Launches With Inspirational Stories From 22 Current & Former NFL Players

Insightful Player,™ Launches With Inspirational Stories From 22 Current & Former NFL PlayersI wanted to introduce Insightful Player,™a bold movement of hope for the youth of America, that…Continue

Tags: Insightful, Player, motivational, Players, NFL

Started Apr 2, 2010

 

Tom Cosentino's Page

Latest Activity

Tom Cosentino posted a status
"Helping Gentry get word out on their innovative turf robot technology. First deal today w/AFXSCORE in Europe http://ning.it/xrQIxn"
Jan 12, 2012
Tom Cosentino posted an event

Family Golf Challenge at Chelseas Piers at Chelsea Piers Golf Club

July 22, 2011 from 3pm to 7pm
The Family Golf Challenge, a new golf skills competition for families, will take place in Manhattan at Chelsea PiersGolf Club on Friday, July 22. It’s the first and only Family Golf Challenge event taking place in Manhattan in 2011.The Family Golf Challenge is an amateur skills competition, featuring a putting and long-drive competition, designed to introduce more women and children to the sport of golf.  Whether you are an avid golfer or, new to thegame, the program has been designed to engage…See More
Jul 14, 2011
Tom Cosentino posted a status
"Working on Family Golf Challenge and announcing deal for QuintEvents on NBA D-League Fan Experience at Basketball Hall of Fame"
Jul 14, 2011
Tom Cosentino and ramon ruiz meyemberg are now friends
Jul 14, 2011
Tom Cosentino updated their profile photo
Jul 14, 2011
Tom Cosentino posted a discussion

Marketing "Insights" for Insightful Player

Chrissy Carew launched Insightful Player™ last April with a vision of providing an answer to  a crucial worldwide calling for messages of hope that provoke positive action. Her platform www.insightfulplayer.com showcases inspirational stories of current and former NFL players,each of whom overcame great obstacles and hardships to become not just fine athletes, but through their values and their life experiences, became extraordinary individuals that…See More
Feb 10, 2011
Tom Cosentino posted a discussion

Insightful Player Launches "Gift of Insights"

 GiftOfInsights_FromInsightfulPlayer.pdfI wanted to let you know of something we just launched for the holiday for Insightful Player. It’s called “Gift of Insights” and it’s a free PDF download of 30 inspirational short stories of former and current NFL players.  It’s available free and intended to be shared, linked to…See More
Nov 24, 2010
Tom Cosentino posted a discussion

Insightful Player Launches With Inspirational Stories From 22 Current & Former NFL Players

Insightful Player,™ Launches With Inspirational Stories From 22 Current & Former NFL PlayersI wanted to introduce Insightful Player,™a bold movement of hope for the youth of America, that officially launched April 1 with the debut of its web site www.insightfulplayer.com. Featuring the inspiring stories of 22 current and/or former NFL players, including Hall of Famer’s Roger Staubach and Andre Tippett, Insightful Player™ is designed as an…See More
Apr 2, 2010
Tom Cosentino updated their profile
Mar 30, 2010
Tom Cosentino left a comment for Kiana Lewis
"I'm happy to join up with you here in the community. I'm hoping to be very active in 2010 on the network. Tom"
Dec 3, 2009
Tom Cosentino and Zach McDonie are now friends
Oct 9, 2009
Tom Cosentino joined Josh Feinberg's group
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Minor League Baseball

A group dedicated to networking among the Minor Leauge organizations.
Sep 9, 2009
Tom Cosentino is now a member of Sports Marketing 2.0
Aug 31, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
iMedia Public Relations
What is your job title?
President
What is your job function?
management
Company Website
http://www.innovativemediapr.com

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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