Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Tim Horton
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Replied Mar 9

WE NEED A MARKETER TO HELP US ON HOW TO GET SPONSOR FOR THE SOCCER FESTIVAL

Replied Dec. 24, 2008

Fans' opinions in scouting and drafting processes

Replied Aug. 22, 2008

 

Tim Horton - CEO Sports Training Interactive.

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Profile Information

What kind of company do you work for?
other
What is the name of your company?
Sports Training Interactive, Inc.
What is your job title?
CEO and Founder
What is your job function?
management
Company Website
http://www.soccerinteractive.com
Personal Website
http://community.soccerinteractive.com/profile/TimHorton
Who referred you to SM 2.0? (Or how did you find it)?
on another website

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Tim Horton

What is David Beckam's effect on the marketing of Soccer in the US?

I would like to extend the conversation outside of the "Soccer Marketing and Sponsorship" group and get the opinions of others on this website on the effects and influence, positive or negative, that David Beckham has had on professional soccer in the US? The latest controversy between Beckham and his LA Galaxy teammate Landon Donovan have helped to generate a lot of press in the sports media lately.

From a business perspective, has Beckham been successful at raising the profile of MLS in the e… Continue

Posted on July 18, 2009 at 1:11pm —

Comment Wall (39 comments)

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At 2:55am on June 23, 2009, Wouter De Jonckheere said…
Tim,

Indeed, both of them are Belgian soccermagazines.
Sport/Voetbalmagazine is Dutch and Sport/Foot Magazine is French.

Cheers,
Wouter
At 12:20pm on March 9, 2009, Rienco van Koulil said…
Hey Tim,

I have made a request to be member of the sports marketing group.

An introduction to our company:
Stadium Impact supports premier league clubs in building club communities and brand awareness by turnkey sales and operation of (live) content on screens in and around stadiums, looking at broadcasting from an internet point of view. This means there is interaction between different media carriers. For example, an advertiser can show a business-to-consumer commercial on video walls, a logo on the LED boarding (branding) and a business-to-business commercial on the TV circuit in the business lounges. This also means that the commercial content can be altered live through the Internet.

Because Stadium Impact works with 7 dutch Premier League clubs, we have already gathered a large number of regular advertisers who seek national media-attention. Most of them automatically follow us when we add new clubs to the package. We hold the total and exclusive marketing rights of the screens in the stadiums.
At 3:42pm on January 7, 2009, Megan Hueter said…
Great! No worries - just checking to make sure it didn't get stuck in your inbox. Take your time. Good luck with that launch. Be sure to ping me when it goes up and I'll write a post.
At 10:30am on January 7, 2009, Megan Hueter said…
Hey Tim - did you get my e-mail over the Holidays? Would still love to do an interview on your company. Talk to you soon!
At 12:32am on December 24, 2008, Megan Hueter said…
No rush - as soon or as late as you want. I'll send them to you either tomorrow or Friday.
Thanks,
Megan
At 12:10am on December 24, 2008, Megan Hueter said…
That sounds really interesting. Would you mind if I emailed you some interview questions on Friday? I'd love to post something about your organization and what you're doing for the women's game. What's your e-mail? You have mine if you want to send to me confidentially.
Thanks again,
Megan
At 12:05am on December 23, 2008, Megan Hueter said…
Tim,
Thanks for your compliment. Love your site, and your initiative.

I'm interested in hearing more about what you're doing for female athletes and coaches. Would you be open to an interview?

Please feel free to contact me at any time at mhueter@gmail.com.

Looking forward to learning more.
At 10:39pm on December 10, 2008, Rudy Pilotto said…
Thanks Tim. Let's see what we can all learn. In Australia the Dutch approach to developing soccer players has been accepted as the best practice. I am not so sure, it might simply be because they are all good English speakers and it's easy for us to communicate with them. Player development is my makor focus and that takes resouces so i am keen to learn how to get funding, promote the club etc. Rudy
At 12:00pm on November 26, 2008, Katie Ferguson said…
Hi Tim,
Thanks for the invite! I just joined your community. I would love to discuss working together. I most likely will be in St Louis; The Sport Source will be there for sure.

Katie
At 11:04am on November 26, 2008, jeremy Burn said…
I signed up on Soccer Initiative and look forward to exchanging ideas to help the site and the sport grow.

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