Re-thinking sports marketing now that fans are in charge
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Thomas D. Hagen
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Thomas D. Hagen's Groups
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Twitter Sports Connect
64 members
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Pro Athletes
31 members
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Sports Social Networks
175 members
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The European perspective
55 members
Thomas D. Hagen's Events
Thomas D. Hagen's Page
The Paris Global Sports Industry Summit brings together a powerful community of leaders who are setting the agenda for the international sports industry. Summit is focuses on world economic crisis influence on sport industry and on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots.
Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.
Topics to be discussed include:
• World Economic Crisis: influence on industry, solutions • Taking the game global: Rationale, risk, reward • Radical innovation: Re-thinking the fan experience • Innovating to enhance sponsorship value • Media: Channels, consumers and the brave new (virtual) world of sports • The modern Olympics: Lessons and opportunities
Global Sports Industry Summit will be held in Paris, France from September 29 - October 1, 2010.
Global Sports Industry Summit are the leading event providers for the Global Sports Industry. Renowned for delivering unique networking platforms, the Sports Industry Summit event calendar culminates in a 3-day convention encompassing the Sports Experience. Sports Industry Summit truly is a portal into the sport industry.
registration fee’s: EUR 328 (delegates) EUR 318 / m2 (exhibitors)
www.sportsindustrysummit.com
Latest Activity
Comment Wall (1 comment)
- At 8:28am on December 16, 2009,
Karen Gilmore said…
- Network build by women sports fans for women sports fans
Men are welcome to join as well
http://womensportbarnetwork.ning.com/
Visit WSBN: Women Sport Bar Network
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- The Paris Global Sports Industry Summit
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- http://www.sportsindustrysummit.com
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- http://twitter.com/sportsummit
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Thomas D. Hagen's Blog
London seeks sports industry help with £30m participation drive
Goals of the investment plan – titled ‘A Sporting Future for London’ – which was officially launched yesterday, include addressing high levels of inactivity among citizens with families and in full-time work, improving access to sports facilities, and recruiting and training to bolster the workforce in the grass-roots sports sector.… Continue
Posted on May 2, 2009 at 7:58am —
Premier League critical of Parliamentary Report
The report complimented the Premier League on its status as the top domestic club competition in the world, but… Continue
Posted on May 2, 2009 at 7:57am —
How financial crisis will hit sports industry?
Nobody knows nose dives like the sports world, where the dark half of every highlight is failure. For each dunk, dinger and end zone dance, somebody got burned. Bouncing back from big losses? Just part of the game.
Unless the agony of defeat you’re talking about involves the recent Wall Street beat-down. That blowout — and what it will mean for all the big leagues — still has economists fumbling for answers. Most agree that if a recession takes deep ro… Continue
Posted on May 1, 2009 at 9:03am —
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
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Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
