Re-thinking sports marketing now that fans are in charge
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Thomas D. Hagen
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Twitter Sports Connect
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The European perspective
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The Paris Global Sports Industry Summit brings together a powerful community of leaders who are setting the agenda for the international sports industry. Summit is focuses on world economic crisis influence on sport industry and on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots.
Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.
Topics to be discussed include:
• World Economic Crisis: influence on industry, solutions • Taking the game global: Rationale, risk, reward • Radical innovation: Re-thinking the fan experience • Innovating to enhance sponsorship value • Media: Channels, consumers and the brave new (virtual) world of sports • The modern Olympics: Lessons and opportunities
Global Sports Industry Summit will be held in Paris, France from September 29 - October 1, 2010.
Global Sports Industry Summit are the leading event providers for the Global Sports Industry. Renowned for delivering unique networking platforms, the Sports Industry Summit event calendar culminates in a 3-day convention encompassing the Sports Experience. Sports Industry Summit truly is a portal into the sport industry.
registration fee’s: EUR 328 (delegates) EUR 318 / m2 (exhibitors)
www.sportsindustrysummit.com
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Thomas D. Hagen's Blog
London seeks sports industry help with £30m participation drive
Goals of the investment plan – titled ‘A Sporting Future for London’ – which was officially launched yesterday, include addressing high levels of inactivity among citizens with families and in full-time work, improving access to sports facilities, and recruiting and training to bolster the workforce in the grass-roots sports sector.… Continue
Posted on May 2, 2009 at 7:58am —
Premier League critical of Parliamentary Report
The report complimented the Premier League on its status as the top domestic club competition in the world, but… Continue
Posted on May 2, 2009 at 7:57am —
How financial crisis will hit sports industry?
Nobody knows nose dives like the sports world, where the dark half of every highlight is failure. For each dunk, dinger and end zone dance, somebody got burned. Bouncing back from big losses? Just part of the game.
Unless the agony of defeat you’re talking about involves the recent Wall Street beat-down. That blowout — and what it will mean for all the big leagues — still has economists fumbling for answers. Most agree that if a recession takes deep ro… Continue
Posted on May 1, 2009 at 9:03am —
Groups
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Team Marketing
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Sponsorship Sales
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The European perspective
51 members
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Sport Management in th...
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NASCAR
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Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 10 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.
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Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
