Re-thinking sports marketing now that fans are in charge
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Stewart Whicker
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- Sydney
- Australia
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- Blog Posts (2)
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- Groups (2)
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- Videos (2)
Stewart Whicker's Groups
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Twitter Sports Connect
56 members
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Sports Social Networks
171 members
Stewart Whicker's Page
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Stewart Whicker's Videos
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NavSports USA Promo
Added by Stewart Whicker
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Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Navsports Limited
- What is your job title?
- CEO
- What is your job function?
- Marketing
- Company Website
- http://www.navsports.com
- Who referred you to SM 2.0? (Or how did you find it)?
Latest Activity
Comment Wall (7 comments)
- At 1:50pm on July 28, 2009,
Liza Markle said… - Did you send a message about needing bloggers? I'd love more info!!
- At 2:19pm on July 11, 2009,
ArLena Richardson The ePublicist said… - Hello Stewart,
I stopped by to leave a Texas-style "welcome" to Twitter Sports Connect.
Embrace joy all weekend.
Ar Lena
- At 9:50pm on March 9, 2009,
Steve Raquel said… - okay. thanks!
- At 2:26pm on March 9, 2009,
Steve Raquel said…
- Stewart - I may have created two accounts. Can you check?
- At 4:48pm on April 22, 2008,
Kirti said… - Thanks Stewart, I look forward to exchanging ideas
- At 3:10pm on March 3, 2008,
Bernadette Pasley said… - Thanks. Looking forward to the discussions.
- At 9:05pm on March 2, 2008,
Ed Sullivan said… - Thanks Stewart. I look forward to engaging.
-Ed-
Stewart Whicker's Blog
If it was easy then everyone would be doing it!
Well its blindingly true.
No matter how many, mailouts, no matter how many phone calls or emails you send out the response will always be the same. With a sweep of the hand, with a sorry sir she is in a meeting and with a single press of the delete button. Gone out of sight out of mind.
Thats the reality and thats the way it has to be.
So how do you get through.
Its who you know, talk to people. Think of the highest pr… Continue
Posted on September 5, 2009 at 3:58am —
Navsports USA - Relevence of a Sports Social Network
According to Wikipedia "Relevance is a term used to describe how pertinent, connected, or applicable something is to a given matter. A thing is relevant if it serves as a means to a given purpose."
So the word relevance has been floating around my head the last few days and I have been meaning to write this blog about that word and how it relates or is relevant to Navsports USA.
As a social utility Navsports has been designed to be relevant to the consumer in many ways.
1.… Continue
Posted on July 13, 2009 at 8:30am —
Groups
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Sport Management in th...
28 members
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Sports Social Networks
171 members
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Twitter Sports Connect
56 members
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The European perspective
52 members
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Marketing Software for...
27 members
Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 10 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
