Re-thinking sports marketing now that fans are in charge
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Shripal Shah
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- Washington DC
- United States
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- Blog Posts (11)
- Discussions (2)
- Events (1)
- Groups (3)
- Photos
- Photo Albums
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Shripal Shah's Groups
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Ticket Sales
17 members
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Sports Social Networks
170 members
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Pre-Game Mixer (Feb 11th)
30 members
Shripal Shah's Discussions
Shripal Shah's Page
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Latest Activity
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Washington Redskins
- What is your job title?
- Vice President, E-Commerce & Web Strategy
- What is your job function?
- Marketing
- Company Website
- http://www.redskins.com
- Personal Website
- http://www.linkedin.com/in/shahs
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Shripal Shah's Blog
SportsBiz: Redskins, Comcast teaming up online
… Continue
Posted on November 13, 2009 at 11:30pm — 2 Comments
Redskins Tweets at FedExField
Phase 2 - We now have a module on the homepage of Redskins.com which shows the latest tweets from our team's writers which also can drive people to RedskinsTwackle.com to see the latest trends and tweets about the Redskins.
Phase 3 - During our home opener we debuted a new area in our club level called the Audi Club. In the Audi Club we had 4 60 inch LCD tv's showing the Redskins games, next… Continue
Posted on September 22, 2009 at 10:30pm — 2 Comments
RedskinsTwackle.com is live - curious on your thoughts?
Posted on August 12, 2009 at 8:30pm — 7 Comments
Larry Weisman Joins Redskins Media
-Shripal
Larry Weisman Joins Redskins Media
Source: redskins.com
LOUDOUN COUNTY, VA. — The Washington Redskins announced today that Larry Weisman has left USA Today to become Editorial Director of the Redskins Media Department. Weisman will start on July 20.
Weisman comes to the Redskins with an extensive background covering professional football. In his 33 years as a professional sports writer, Weisman has authored more than 5,000 published sto… Continue
Posted on July 2, 2009 at 1:22am —
New Trend in Sports Personalized Video Emails?
http://www.mydolphinslive.com/shripal.shah
http://shripalshah.redskinsspecials.com
Posted on June 14, 2009 at 12:30pm — 3 Comments
Comment Wall (7 comments)
- At 8:21pm on October 9, 2009,
Terry said…
- Hi Shripal,
Just a quick re-introduction. Our Marketing Platform makes it quick/easy to Create, Send, and Track "video messages" for the purpose of Direct Mktg. and Communications. Google says engagement goes up 4 - 7 times when adding video to your email campaigns. No expensive Programming needed.
Please check us out at www.flimp.net
Thanks,
Terry Whelan
SVP-Flimp Media, Inc.
www.getflimped.com
- At 9:10am on August 10, 2009,
Terry said…
- Hi Shripal,
Pat Croce, former owner of the Philadelpgia 76er's is one of our new investors and suggested I contact people in your position to make them aware of the flimp platform.
eVideo direct mktg. and communications is a great way for pro teams to communicate with season ticket holders, luxury suite owners, fans, etc.
Much more engaging than static html campaigns. Every campaign is tracked and reports back by individual email address who watched what; how long; what call to action buttons did they click; did they send to a friend; etc....
Examples can be found on www.flimp.net
Thanks,
Terry Whelan
twhelan@flimp.net
- At 2:43pm on June 14, 2009,
Arlene Higginson said… - Hi Shripal, just got your comment. Would love to speak with you about any project you had in mind. Feel free to e-mail arlene@ptd.net
or call 973-697-7721....looking forward to hearing from you..let's make some awesome digital SportS Art!!....Arlene
- At 3:28pm on September 2, 2008,
Alice Rooks said… - Hi Shripal,
Just checked out your website, very nice. I would love to know if you've worked with an outside vendor for your "Game Zone" page. I'm looking to add some new elements to my site, next year and would appreciate any recommendations.
http://superfans.bigtennetwork.com/Main.aspx
Thanks,
Alice
- At 10:43am on June 17, 2008,
Chris Hershberger said… - Mr. Shah
I just wanted to send a quick introduction to you. My company specializes in developing mobile applications for a variety of companies and would appreciate if you keep me in mind if you need any assistance in the mobile area.
Best regards
Chris Hershberger
http://www.mobilegreatness.com
- At 12:41pm on January 14, 2008,
Shripal Shah said…
- Will start inviting more people this week.
- At 8:31am on December 31, 2007,
Pat Coyle said… - Shri,
Panels are pretty well set, but we could use more brand marketers / interactive agencies to attend. I see you're ALL OVER linked in...so YES, please invite anyone you can think of to join the community...planning another summit in SF in March...and others in Chgo, Atl, etc.
Groups
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Team Marketing
53 members
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Sponsorship Sales
52 members
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The European perspective
51 members
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Sport Management in th...
27 members
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NASCAR
50 members
Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 10 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.
About
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
