Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Scott Drummond
  • Male
  • Sydney, NSW
  • Australia
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Twitter anyone?

Replied Mar 31

 

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Latest Activity

Scott Drummond replied to Jake Shannon's discussion 'Twitter anyone?'
Hi there Jake, Rob, Josh, Matt, Ryan, I have followed you all and in the interests of getting your call to Twitter action taken up by more of the 1,700-odd members of this 'community' I'm going to start tweeting about Sports Marketing 2.0 regularly…
March 31
Scott Drummond updated their profile photo
March 30
Scott Drummond joined Chad H's group
Marketing Software for Sports Teams
Any type of software that supports the marketing efforts of sports teams.
March 30
Scott Drummond joined Mike Casella's group
Sports Reporters
Networking site for sports writers and bloggers.
March 30
Scott Drummond joined Steven Lewis's group
Dragon Boat Enthusiasts
A forum for those interested in the sport of dragon boating, creating local festivals, sponsorship rights and activation strategies.
March 30
Scott Drummond joined Stewart Whicker's group
Sports Social Networks
Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.
March 23
Scott Drummond joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
March 23
Scott Drummond is now a member of Sports Marketing 2.0
Welcome Them!
March 22

Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
Sports Hydrant
What is your job title?
Community Manager
What is your job function?
other
Company Website
http://sportshydrant.com
Personal Website
http://scottdrummond.org

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Groups

Forum

Romi Mardela

Sports Marketing in Indonesia

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 8 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 10 hours ago.

federico smanio

sports sponsoring by a bank 6 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 17 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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