Re-thinking sports marketing now that fans are in charge
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Russell Scibetti
- Male
- Edison, NJ
- United States
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- Blog Posts (9)
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Russell Scibetti's Events
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TheBusinessOfSports.com Networking Event - New York
January 13, 2010 from 6:30pm to 9:30pm – Galway Hooker Pub
Russell Scibetti - TheBusinessOfSports.com
Latest Activity
- The Business of Sports Networking Event - New York on September 29, 2009 from 6:30pm to 9:30pm
- The Business of Sports Networking Event - Atlanta on September 23, 2009 from 5:30pm to 8pm
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Comcast-Spectacor
- What is your job title?
- CRM Analyst
- What is your job function?
- Marketing
- Personal Website
- http://www.thebusinessofsports.com
Russell Scibetti's Blog
Live Streaming Coverage to Expand Locally
According to Sports Business Journal, the New York Yankees will become the first team in professional sports to offer streaming video coverage of their games online in their local market. This is part of an agreement between the YES Network and Cablevision (the service will only be… Continue Posted on June 9, 2009 at 10:35pm —
The Business of Sports Networking Event Recap and Updates
I’ve rece… Continue
Posted on June 9, 2009 at 10:32pm —
Twitter Posts: Phoenix Suns and ESPN
1. Phoenix Suns:
The Phoenix Suns are one of the most proactive teams when it comes to using Twitter in creative ways. Here are some highlights of what they’ve done so far:
- They have multiple staff members all using Twitter, which allows them to be very interactive with fans and give their accounts distinct personali… Continue
Posted on March 16, 2009 at 11:10pm — 2 Comments
CRM Is Not…
CRM is not…
- An I.T. role - I.T. tends to be involved in CRM, particularly in the initial deployment of a CRM solution. But CRM decisions need to be based on the core business and not technical details, and that means the people managing the systems s… Continue
Posted on February 25, 2009 at 8:54pm —
Partnership Between MLB and NHL
News was released the other day about a new partnership between the NHL and MLB. Starting next week, fans of both leagues will now have the opportunity to purchase a combined membership to MLB.tv Premium and NHL GameCenter Live, the two streaming video products produced by each league. The package will be available for purchase at both NHL.com and MLB.com, and will cost… Continue
Posted on February 11, 2009 at 7:00am —
Russell Scibetti's Photos
Groups
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CRM & Database Marketing
34 members
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The European perspective
55 members
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
Forum
Marketing Ideas for NBA Franchises
Does anyone know of any new and unique marketing projects going on in the NBA right now?
Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
About
Sports Marketing 2.0
Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.© 2010 Created by Pat Coyle
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