Re-thinking sports marketing now that fans are in charge
-
Russell Scibetti
- Male
- Edison, NJ
- United States
- Share
- Blog Posts (9)
- Discussions
- Events
- Groups (1)
- Photos (2)
- Photo Albums
- Videos
Russell Scibetti - TheBusinessOfSports.com
Gifts Received
Russell Scibetti has not received any gifts yet
Latest Activity
- The Business of Sports Networking Event - New York on September 29, 2009 from 6:30pm to 9:30pm
- The Business of Sports Networking Event - Atlanta on September 23, 2009 from 5:30pm to 8pm
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Comcast-Spectacor
- What is your job title?
- CRM Analyst
- What is your job function?
- Marketing
- Personal Website
- http://www.thebusinessofsports.com
Russell Scibetti's Blog
Live Streaming Coverage to Expand Locally
According to Sports Business Journal, the New York Yankees will become the first team in professional sports to offer streaming video coverage of their games online in their local market. This is part of an agreement between the YES Network and Cablevision (the service will only be… Continue Posted on June 9, 2009 at 10:35pm —
The Business of Sports Networking Event Recap and Updates
I’ve rece… Continue
Posted on June 9, 2009 at 10:32pm —
Twitter Posts: Phoenix Suns and ESPN
1. Phoenix Suns:
The Phoenix Suns are one of the most proactive teams when it comes to using Twitter in creative ways. Here are some highlights of what they’ve done so far:
- They have multiple staff members all using Twitter, which allows them to be very interactive with fans and give their accounts distinct personali… Continue
Posted on March 16, 2009 at 11:10pm — 2 Comments
CRM Is Not…
CRM is not…
- An I.T. role - I.T. tends to be involved in CRM, particularly in the initial deployment of a CRM solution. But CRM decisions need to be based on the core business and not technical details, and that means the people managing the systems s… Continue
Posted on February 25, 2009 at 8:54pm —
Partnership Between MLB and NHL
News was released the other day about a new partnership between the NHL and MLB. Starting next week, fans of both leagues will now have the opportunity to purchase a combined membership to MLB.tv Premium and NHL GameCenter Live, the two streaming video products produced by each league. The package will be available for purchase at both NHL.com and MLB.com, and will cost… Continue
Posted on February 11, 2009 at 7:00am —
Russell Scibetti's Photos
Groups
-
Sport Management in the…
30 members
-
Sports Social Networks
172 members
-
The European perspective
54 members
-
Twitter Sports Connect
59 members
-
Ethnic/Multicultural Spo…
33 members
Forum
Social Media within Football (Soccer) - is there a place for it? 2 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 9 hours ago.
sports sponsoring by a bank 3 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 1 hour ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
Comment Wall (2 comments)
You need to be a member of Sports Marketing 2.0 to add comments!
Join this Ning Network
Cheers
Tim