Re-thinking sports marketing now that fans are in charge
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Robert K Sebbale
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- South Africa
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Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- XhariepICM
- What is your job title?
- Football Marketing and Fan Relationship Specialist
- What is your job function?
- Marketing
- Company Website
- http://www.footballmarketing.biz
- Who referred you to SM 2.0? (Or how did you find it)?
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CRM & Database Marketing
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The European perspective
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Sport Management in the…
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Marketing Ideas for NBA Franchises
Does anyone know of any new and unique marketing projects going on in the NBA right now?
Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
About
Sports Marketing 2.0
Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.© 2010 Created by Pat Coyle
Comment Wall (6 comments)
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Yes, working at Eredivisie now focusing on database marketing and CRM efforts. Hope things are well in SA, read some of your articles recently (great stuff) and will drop you a note shortly.
I would like to know if you have any link with football team in South Africa, if so can we work together in collaboration.
Let me kindly introduce my self, Am Mr, Kolawole Olugbade, I am the team manager of the named football club, Lucky Babes FC,and Director of Active Soccer & Sports Management Agency in Lagos,Nigeria.
I have provide best of young aggressive, skillful players from deferent age categories as well in their positions, are also available for trials, kindly let know in order for me to forward players CV's and DVD availabe for your view.
I would like to know of your interest on the proposal, as you can understand that talent of soccer players needs to be expose, thanks.
I look forward to hear from you and your anticipated co-operation.
Please do not hesitate to contact me for any reasons.
Yours in Sports
Kolawole Olugbade
Director
Active Soccer & Sports Management Agency
Team Manager
Lucky Babes F.C
Lagos, Nigeria.
1 Tel: +234-7027299643
2 Tel: +234-7027964216
Agency Email: activesocceragency@hotmail.com
Personal Email: infoactivesoccer@yahoo.com
Club Email: luckybabesfc@yahoo.com
I'd be happy to help you out in any way I can and brainstorm with you to devise some new avenues to explore to create attendance and enthusiasm. I'm afriad I just don't have enough information yet about your particular markets, locales, audience and venues. you can email directly me since we're "friends".
accept me as a friend so I can invite you to the new Group I created "Soccer Marketing and Sponsorhip".
Cheers
Tim
that is an interesting idea and much needed it seems with the 2010 World cup not to far away. I have a coaching educational website at www.soccerinteractive.com and a companion community area to foster further development for coaches, players and parents at http://community.soccerinteractive.com. If you think I could help you in anyway towards your goal with my websites, please let me know.
Cheers
Tim