Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Rob Robson
  • Male
  • Leamington Spa, Warwickshire
  • United Kingdom
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Twitter anyone?

Replied Mar 21

Sports Professional & Business Networking

Started Jan 19

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Latest Activity

Terry left a comment for Rob Robson
October 9
Heather Shore and Rob Robson are now friends
April 10
Rob Robson added 2 blog posts
April 5
Rob Robson updated their profile
April 5
Rob Robson commented on Howard Brodwin's blog post 'Wall St. Journal to begin publishing daily Sports "Business" section'
Evidence, if ever it was needed, that sport is now pretty much a mainstream industry.
April 5
Rob Robson replied to Jake Shannon's discussion 'Twitter anyone?'
Hi Jake I'm @sportpsychrob Will follow you once I've posted this! Cheers Rob
March 21
Rob Robson and Kelli B Schmith are now friends
March 21

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At 9:36pm on October 9, 2009, Terry said…
Hi Rob,
Just wanted to introduce myself, and let you know about our Flimp Marketing Platform. This might interest your audience too.
Please visit us at www.flimp.net
Also, our blog is www.getflimped.com
Thanks,
Terry Whelan
twhelan@flimp.net

Profile Information

What kind of company do you work for?
other
What is the name of your company?
iStadia.com
What is your job title?
Director
What is your job function?
management
Company Website
http://www.istadia.com
Personal Website
http://www.istadia.com/go/robrobson
Who referred you to SM 2.0? (Or how did you find it)?
SportsNetworker.com

iStadia - Where Sport and Exercise People Meet

iStadia.com is a global networking and marketing site for the sport and exercise industry that connects sport and exercise professionals, businesses, athletes, coaches and enthusiasts.

We provide opportunities for businesses and professionals to promote themselves by posting articles, blogs, news and events, as well as attracting like-minded people to join clubs to network or share knowledge around specific topics, geographies or professions.

For sports marketing professionals we have our sports marketing center. To post content to this page all you need to do is write an article with the category of 'sports marketing' or a blog post with a tag 'marketing'.

In addition to the community aspect of the site we have listings of professional jobs in sport & exercise, and a store that sells resources for sport & exercise professionals & students such as books, dvds and research reports.

Rob Robson's Blog

Rob Robson

Ethics, Values and Professionalism in Sports

It's shaping up to be an interesting week in professional sport, from a 'values' point of view. We often expect athletes to be role models, but when we do we are often let down. It's not cut and dried that professional athletes should shoulder that responsibly, but we still can't help feeling disappointed when their values are called into question.

From a sports marketing point of view, what is the impact of unethical or unprofessional behavior on a player's 'brand'?

Anyway, I've picked up two… Continue

Posted on April 5, 2009 at 6:08pm —

Rob Robson

Sport & Exercise Professional Groups on the Web

As part of our overall promotion, we obviously try to practice what we preach to sport & exercise professionals by maintaining a profile on other websites.



Ultimately, if you are a member of iStadia (and if not why not?),
it is of benefit to you if you can take a few moments to join and help promote these groups.


… Continue

Posted on April 5, 2009 at 5:51pm —

Rob Robson

Internet Marketing & SEO for Sports Business - iStadia Works

For any sports business looking to use the internet as a marketing tool, iStadia works.



Here is a relatively trivial example, yet one that demonstrates what can be achieved by posting on iStadia - whether that be through blogs, articles, news, jobs or events.



Some time ago, I reposted a video of former England football manager, Steve McLaren, and his rather strange and newly acquired Dutch accent. I noticed that it had received a lot of hits. Of course, the subject has been… Continue

Posted on January 6, 2009 at 5:48pm —

 
 

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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