Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Rob Lewis
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Latest Activity

August 17
A place for members who tweet to share twitter names, tools, news, and advice
August 15
Rob Lewis and Thomas D. Hagen are now friends
April 27
March 11

Profile Information

What kind of company do you work for?
other
What is the name of your company?
London metropolitan University
What is your job title?
Consultant/Lecturer
What is your job function?
other
Who referred you to SM 2.0? (Or how did you find it)?
google

Rob Lewis's Blog

Rob Lewis

Is there much behind the hype?

It was noticeable two years ago when i was researching the use of the web by professional rugby and cricket sides in the UK that they had hardly caught up with web 1.0 and were still seeing the web as an unproven means of communication. I would say that today the same people have embraced the potential of the web as a repository of information and a site for the fans to consume information about the club, but still resist the ideas of using technology to open up new means of communication. It ma… Continue

Posted on October 7, 2008 at 12:40pm — 7 Comments

Comment Wall (3 comments)

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At 2:09pm on August 17, 2009, ArLena Richardson The ePublicist said…


Greetings Rob,
I came by to welcome you to Twitter Sports Connect.
Leaving encouragement and peace,
Ar Lena
@theepulbicist
At 7:44am on March 11, 2009, Doorley said…
Hi Rob,

My name is Niall Doorley, I am the event Director for a Sports Marketing & New Media Congress taking place in Barcelona in June. I was wondering what is the best way to get information to you?
my email is : niall@iconeventsinternational.com
thanks
At 5:53am on October 23, 2008, Gijsbregt Brouwer said…
HEY Rob,
Welcome to my group on the European perspective on sports 2.0 & sportsmarketing 2.0.
Cheers, Gijsbregt
 
 

Forum

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 2 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 9 hours ago.

federico smanio

sports sponsoring by a bank 3 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 1 hour ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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