Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Richard Frank
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  • Baltimore, MD
  • United States
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What kind of company do you work for?
pro sports team
What is the name of your company?
Baltimore Orioles
What is your job title?
Advertising and Website Manager
What is your job function?
Marketing
Company Website
http://www.orioles.com
Who referred you to SM 2.0? (Or how did you find it)?
linkedin.com

Comment Wall (3 comments)

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At 2:29pm on September 9, 2008, Terry said…
Richard,
Pls. check out www.flimp.net if you have a moment.
Our software platform makes Web Video Mktg. easy!
Agencies take weeks to create videosites and they charge a ton!
With the Flimp platform, anyone with basic computer skills can create;send; and track their own for direct mktg. and communications.
Sell tickets, special promotions, sell merchandise, player profiles, schedule awareness, etc.
I'd be very interested in what you think.
Thanks,
Terry
At 9:46am on September 4, 2008, Sam Schachter said…
Capital Media Group in Rockville MD. My brother-in-law is the owner. He lives in Stevenson MD, but offices in Rockville.
At 1:09am on September 4, 2008, Sam Schachter said…
Richard, I'd love for you to check out some recent sports property image spots my company, Rising Creek Pictures, produced. I've also posted a short documentary we produced for the Big South Conference that is a tear-jerker and nominated for several awards. It's a great story. Some of my clients include the Big 12 Conference and Conference USA. Not sure if you have to use a Baltimore agency, but I produce image spots less than anyone else and have a partnership with a media buyer in Baltimore. Check out my page for samples. - Sam Schachter, Rising Creek Pictures
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy Nov 10.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

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Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 19 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.

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Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

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Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

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Sports Marketing 2.0

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This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

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Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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