Re-thinking sports marketing now that fans are in charge
Phil Zalewski's Groups
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Twitter Sports Connect
64 members
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Sports Social Networks
175 members
Phil Zalewski's Discussions
NHL launches next phase of broadband strategy
Started Apr. 10, 2008
Phil Zalewski's Page
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Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Home Court Media
- What is your job title?
- CEO
- What is your job function?
- management
- Company Website
- http://www.homecourtmedia.com
- Personal Website
- http://www.sportsimpulse.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Friend
Phil Zalewski's Blog
Social Media: Listen First
Posted on September 17, 2008 at 10:28am — 1 Comment
Getting Started in Social Media
Our focus is on the teams, coaches, training centers and athletes who look at technology as a competitive tool. In this case, how to use social media to start and maintain a "conversation" with fans, athletes and other stakeholders related to… Continue
Posted on September 10, 2008 at 9:32am — 1 Comment
Watching the Beijing Paralympics Online
The 2008 Paralympic Summer Games in Beijing held their official opener on Saturday. The next week and a half will bring roughly 4,000 athletes from 150 countries into one athletic village, challenging one another for gold, silver and bronze medals in nearly two dozen sports. For those who are interested in keeping up with late… Continue
Posted on September 8, 2008 at 10:00am —
Comment Wall (6 comments)
- At 10:20am on September 10, 2009,
Cynthia Mumbo said…
- HI Phil,
Hope all is well. I'm just wondering if you are still interested in providing assistance for the athlete database program. You could reach me on +254-740464757 or +254-735999006. Our federation is open to criticism and reviews if they will help us grow the sport. Thank you and hope to hear from you soon.
Regards,
Cynthia
- At 10:14pm on September 7, 2009,
coach001 said…
- thank you for adding me hope to have you as working partner
- At 8:14am on August 28, 2009,
Cynthia Mumbo said…
- Hi Phil, I've been away for a while. We do not have any tools to assess or review the growth of our athletes. what we have is a record of who plays for which team but we do not have a way of improving their development or that of the sport for that matter. i think this is a good starting point. If we can assess our players then we definitely can develop the sport. How then can we get you on board?
Regards,
Cynthia
- At 8:43am on August 19, 2009,
Cynthia Mumbo said…
- Hi Phil, i'm glad to hear from you. The challenges we have as a federation are immense, our mandate is to ensure the growth of the sport, ensure fans are present and well entertained as well to ensure that the federation is profitable in the long run.
I guess we will converse more to see how you can be of assistance. Thank you once again. regards,
Cynthia
- At 4:49pm on May 5, 2008,
Andrew Gregory said… - Hi Phil, We should find some time to talk tomorrow. Our company provides PlayAction for the NHL...multi-platform game solution. www.playaction.tv/nhl, www.playaction.tv/budlightlive
- At 6:34am on March 27, 2008,
Stewart Whicker said… - Hey Phil, Thanks for joining the group Sports Social Networks. I look forward to reading your comments on the subject. Cheers Stewart
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
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Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
