Re-thinking sports marketing now that fans are in charge
Mojave Interactive's Groups
-
Search and Social Market…
23 members
-
Action Sports
42 members
-
Twitter Sports Connect
59 members
Mojave Interactive's Page
Gifts Received
Mojave Interactive has not received any gifts yet
Latest Activity
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Mojave Interactive
- What is your job title?
- Creative Director
- What is your job function?
- Marketing
- Company Website
- http://www.mojaveinteractive.com
- Personal Website
- http://www.rgourley.com
Mojave Interactive's Photos
Mojave Interactive's Blog
Social Media and the Tour de France
Mojave took a look at some of the major bike brands of the Tour de France to see how they played out in Social Media. We audited the current Social Media presence of Trek, Cervelo, Specialized and Cannondale and then looked at how each where mentioned in relation to the Tour de France.
… Continue
Posted on July 27, 2009 at 2:00pm — 1 Comment
Social Media ranks the NBA draft picks
… Continue
Posted on July 24, 2009 at 5:20pm —
Comment Wall (1 comment)
- At 7:05pm on July 24, 2009,
ArLena Richardson The ePublicist said…
Greetings,
I came by to leave gratitude for joining Twitter Sports Connect.
Please return and leave your twiitter name, so that we can follow your tweets.
Welcome.
Ar Lena
Groups
-
Sport Management in the…
30 members
-
Sports Social Networks
172 members
-
The European perspective
54 members
-
Twitter Sports Connect
59 members
-
Ethnic/Multicultural Spo…
33 members
Forum
Social Media within Football (Soccer) - is there a place for it? 2 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 9 hours ago.
sports sponsoring by a bank 3 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 1 hour ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
