Re-thinking sports marketing now that fans are in charge
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Mike Wilson
- 36, Male
- San Diego, CA
- United States
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- Blog Posts (1)
- Discussions
- Events
- Groups (5)
- Photos
- Photo Albums
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Mike Wilson's Groups
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Pro Athletes
31 members
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NASCAR
51 members
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Motor Sports Business Fu…
49 members
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Sports Social Networks
175 members
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Action Sports
43 members
Mike Wilson's Page
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Divinity Sports Marketing
- What is your job title?
- Marketing Director
- What is your job function?
- Marketing
- Company Website
- http://www.thedivinity.com
- Personal Website
- http://wildturkeycycling.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Divinity Sports Marketing
Divinity’s core competencies are based on the outdoors and action sports market. Our resources have helped clients meet their needs while always respecting budget constraints (demographic specific placement, public relations, guerilla marketing, viral internet campaigns, copy writing, video development, photo services, etc.).
Divinity’s client list includes major sporting goods manufacturers who have looked to our diverse experiences for marketing leadership.
Mike Wilson's Blog
MX / Bike Downhill Co-Branding Opportunity
As a few people are aware, I've been working with a brilliant new client on the development of a technology driven / ultralight MX/DH gear line. In addition to scripting their products and brand story, I've also been developing a really innovative grassroots athlete group across North America (both professional and amateur, also including retail and market influencer) and beginning in Western Europe now. FYI, my background is ten years of developing the Salomon international team - acr… Continue
Posted on November 5, 2008 at 10:00pm —
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
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